What Is Scholarship Link Building In SEO. Now many of you would like to know, what is this Scholarship Link Building? Schools, colleges, and universities are known to be some of the most respected institutions globally. With that said, Google has a desirable view of their websites, projected to be an authentic source of information and awarding them with a higher authority.
And you need to know that the .gov domain points to a government website, a .edu domain is for any educational institution in the USA. Other countries have their own country-level .gov and .edu domains, for instance, .ac.uk stands for the United Kingdom, .ac.id for Indonesia, and .edu.au for Australia.
When developing links, you are always looking to link yourself with websites that Google likes to elevate. Thus, the scholarship link-creating strategy was born.
Now many colleges have a scholarship listing page or portal on their website to aid aspiring students to apply for funding.
Scholarship link development is where you set up a page on your website for promoting a scholarship fund and inspire educational institutes with ‘.edu’ domains to link to it from their scholarship portals.
Suppose your website is about attorneys, then in this case, you need to form a scholarship page that desires to pay a percentage of a student’s law degree.
After the scholarship page is live, you can contact innumerable educational institutions with .edu domains to request that they link to your scholarship page on their website.
Over the past few years, scholarship link development campaigns have become widely popular. For someone interested to adopt this SEO-boosting tactic, there are some considerations that must be undertaken. Let us explore those throughout this blog.
Now there are some significant advantages of a Scholarship Link Building Campaign. Let us dive into those:
1. First and foremost – a tonne of .edu backlinks
If you execute your scholarship campaign dedicatedly, then you would receive a high amount of .edu backlinks.
2. Standard content for publishing on your website
You have seen that most of the scholarship pages ask candidates to submit an industry-relevant essay as part of their application. Not only will this allow you to distinguish a worthy scholarship winner but it will also provide you with an ample number of freshly written content that you can publish across your website, further generating your general SEO strategy.
If your scholarship offering produces some buzz, then you could create a rich repository of written content to publish.
3. Developing your domestic SEO
Many of the educational institutions that agree to provide a link on their website are likely to be a domestic one.
More appropriately, when hunting for .edu links, you would be targeting institutions that are in the same locale (state or region) as your business. Being linked to institutions that are in close proximity to your business will allow you to develop your search ranking for indigenous results.
In addition to this, upon asking for a link, institutions would be more drawn to your scholarship link request if it is focused on the domestic community rather than the wider population.
4. Error-free backlinks
After you have delved hours into developing the appropriate backlink profile, it can be a bit tough for you to gradually see links starting to disappear, taking along with them the ranking boost you possessed.
Scholarship links normally have a longer shelf life than other types of links, allowing you in this process to extract even more value out of them. But it all depends on the advertised scholarship duration and, most importantly, the process you abide by.
This is so because scholarship applications often get accepted several months before any admissions decision gets carried out. From that perspective, you would desire to drag this application period out for a considerable time. By accepting applications over a period of six months or at an appropriate date every year, you would ensure significance for the .edu websites so that continuation can be done to link to your scholarship. If the application process for your scholarship has a three-month deadline, then the college websites linking to your page might be lured to remove the link after a month as it would no longer have any significance.
Funding a scholarship for a student is a big financial commitment, so you should ensure that your scholarship campaign is well-structured for maximum return on investment.
5. Improving your prestige in the community
Aiding a student with a scholarship is a great act of kindness. For those persons who hail from poor backgrounds, it could be a life-changing opportunity that allows them to step on their desired career path.
Now apart from your link-improving strategy, this scholarship would turn into a luring PR opportunity for your brand.
Whilst many businesses might be puzzled by the cost of a scholarship initiative, it is important to look at the bigger picture. Even if the .edu links don’t lure your desired masses of traffic to your scholarship page, they would still add some value to your domain authority.
Above all, when carried out appropriately, a scholarship offer would turn into a fully-fledged digital marketing initiative with cross-platform promotion on social media in order to make a big deal out of your support for students. Some of the best brands offer sponsored grants towards education costs.
Does Scholarship Link Building create any help for SEO?
When answered shortly, then it is a ‘yes’, Scholarship Link Building has some significance with regard to SEO. But you need to understand in this context that there are several obstacles that create hurdles in your way to delivering a successful campaign.
As scholarship link building gathers more popularity with each passing day, the number of cold emails that educational institutions receive from SEO professionals is spontaneously increasing. It is therefore vital to present your campaign so that it remains unique and stands out from the rest.
So, how can you make your scholarship offering unique?
Firstly, you need to view your website thoroughly and ask yourself some questions.
Understand the subject matter of your website – would it be justified for your website to provide a scholarship?
For some brands, this might not provide a straight answer. So for those, you need to plunge into scholarship link building thoughtfully.
You need to understand your business profile. Is it a Small Medium Enterprise? Brick and mortar? or Fintech?
Businesses that function from a physical area rather than from a remote location at times find it easier to gather links from .edu websites to their scholarship page.
Is the scholarship useful to your brand?
What kind of scholarship would you offer?
If you possess a website about attorneys, then your scholarship could be a contribution to someone else’s law degree. Maintaining a connection between your brand and the nature of the scholarship on offer will drive educational institutions to view the legacy in your proposition.
From the above, we think now it’s clear for you to understand the Scholarship Link Building and its relation to Search Engine Optimization or SEO.