What Is Bounce Rate in SEO and How Does It Impact Rankings, What is Bounce Rate? Bounce Rate is the percentage of single-engagement visits to your website. With the help of Google Analytics and programs alike, you can track the number of visitors that leave a website without taking any action like clicking a link, making a transaction, signing up to a newsletter, or filling out a form. The bounce rate goes up when visitors come to your website and leave it immediately without any action.
The bounce rate is one of the least used metrics of a successful search engine optimization strategy. When someone clicks on a page on the results page of the search engine, Google pays attention to how long users are on the website and what action they´re taking.
Bounce Rate Vs. Exit Rate
These two are related but not alike. Bounce rate is the percentage of people who landed on a page and left without viewing anything else on that website. On the other hand, the exit rate tells us the percentage of visitors who clicked and moved to another website from a page after visiting other sites.
- Bounce rate- A user visits a website and just a few moments later presses the back button of the web browser. Here, the user just bounced and added to the Bounce Rate of the site. Which is calculated by defining the entire number of bounces divided by the total number of records on a website.
- Exit Rate- A user visits any page on the website. Then, they also click over to another page on the same website, and after studying the information, they close their web browser. This will not be considered as a bounce for moving from one page to another. The closing page will be an exit point. This action is called exit rate
How to Check the Bounce Rate in Google Analytics?
You can analyze your website bounce rate easily on Google Analytics.
First, you go to your Google Analytics account, then click on ‘Audience’, and visit the ‘Overview’ section.
A graphic that represents the overall bounce rate for your site will show.
Websites will have more than one bounce rate since each web page within yours is tracked separately. So, you can gauge the performance of unique pages on your site by analyzing their bounce rates.
Why do people bounce from your website?
Now that you´re clear on what bounce rate is, let’s look at some reasons why people are bouncing off your site.
- UX Issues In May 2021, Google rolled out page experience and UX, the value of giving web users a memorable experience while they´re on your site is huge. One of the crucial metrics for website rankings depends on the user’s experience on that website.
- Slow Loading Websites loading speed is part of Google’s ranking algorithm. It´s a fact that loading time is crucial for website traffic. Visitors browse at high speed and have no time to waste. That´s why Google put the website speed at the top of the list for ranking factors.
- Technical Errors Technical Errors and black pages are a UX nightmare. Most of the time, visitors will bounce off and never return. Errors like 404, 303, or any kind of bugs where the domain is briefly not working, or access have been denied to users due to an SSL error will make the bounce rate higher.
- Bad Content Quality If you make your content catchy to attract clicks, then surely your page will satisfy your metrics expectations. But to do that, you need to create very compelling content (which, we know, is simply said than done).
Here are the basics:
- Optimize your headings for primary keywords
- Keep sentences small
- Fix your internal linking
- Use enticing call-to-actions
- Mention related blog entries to keep the user´s interest
How to Reduce your Bounce Rate?
Concentrate on your Page Loading Time
The first thing to focus on is the client experience you give, which means monitoring the page loading time. Upgrading the website speed will lead to a smoother browsing experience for the client, which alongside great content, will help you to retain their attention.
Content Needs to Be Readable
Content is a crucial part of reducing the bounce rate of a website. If you give significant and very much organized content upheld with the right sources, infographics, pictures, and visuals, the guests will certainly have more motivation to visit you. Make use of the assistance SEO administrations can give you to curate heavenly content for your site.
Optimize for Mobile
Mobile improvement of a website is fundamental since your crowd might want to get to your webpage in a hurry. Nowadays most people use their phones to google search, whether they are at home or not.
Great Site Navigation
Your user experience will be much better if your site is responsive. Guarantee that your website offers a straightforward and smooth browsing experience for visitors. Also, advancing your website navigation according to openness guidelines will help you drop your bounce rate.
Stay away from Pop-Ups
Pop-ups are a major no-go, as they make interruptions and are annoying to users.
Calls to action will urge visitors to do what you want them to, like shop on your page or buy a service you offer.
Make a Better Internal Linking Structure
Internal linking is a basic strategy that can generate incredible outcomes. The thought is pretty straightforward – connect the watchwords, expressions, and CTAs on your pages with different pages on your website.
Most importantly – interlinking increases the performance of your best website pages. How about we accept you made an extraordinary piece on ‘the best way to blog for your target group’. Assuming you didn´t use any internal linking measures, someone will come, read the blog, then leave. With an internal connection, a similar guest will have the opportunity to understand the info better or find out something additional. What’s more, since they have branded your content interesting, the chances they’ll investigate further are high. This improves the performance of different pages.
A similar strategy that works well is answering specific client questions. For example, imagine you run a very niche website that uses your industry’s lingo, which is hard to understand for all users. To fight this, you have dedicated pages clarifying that lingo. You can interlink the specialized terms to the pages clarifying them each time you mention them. This has an additional advantage – at whatever point somebody scans a clear question looking for a definition for the term, there is a high possibility your definition pages will be displayed on the SERP.
It can also help you in holding different types of traffic. For example, most blog readers probably won’t be prepared to buy your item. Be that as it may, they may be ideal to be bumped further into your change channel. A top-notch interlinking strategy will aid you in achieving this.
Add Pictures and Videos
Pictures and videos make the info on the page digestible.
For example – what would you like the most, a 2-minute video on the best way to replace tires or a 1,200-word blog entry on the best way to do the same thing?
Regardless of whether you are not using pictures and videos to replace text or improve your navigation, you can utilize them for building up the right setting.
Make an Appealing Introduction
Your intros ought to push the clients to keep reading by emphasizing the issue, dealing with the expectations, and giving them the motivation to continue it.
Insert YouTube Videos
Inserting YouTube videos on your website page is probably the best way of decreasing your bounce rate. Research tells us that the average time spent on a site page by a guest duplicates when you add videos to it. Videos fill in as a simple method for gaining data and have a higher commitment rate when contrasted with the text. Thus, to bring down your bounce rate score, you should put YouTube videos on your page.
Use Heatmap Data to Improve Landing Pages
There are various heatmap tools accessible on the web, like CrazyEgg, Hotjar, and so on, they help you lower ricocheting rates and make the needed changes to your website.
Bounce rate is not a ranking factor for Google, but it will help you in enhancing the user experience of your site. And user experience is surely one of the ranking factors on Google.
So, if you follow this guide from top to bottom, then you´ll be able to reduce your bounce and improve the user experience of your site.
If you are still struggling with reducing your bounce rate, contact us and we will come with a solution together!