SEO Reporting Tools For 2022. Are you looking for SEO reporting tools? One of the essential elements of SEO is “reporting.” Without accurate and up-to-date SEO reports, it can be hard to track progress and determine areas that require improvement. 

Thankfully, several great SEO reporting tools are available on the online market. Few of them offer in-depth reports, while others are easy-to-use and inexpensive. 

In this article, we will discuss powerful SEO reporting tools that most SEO experts use.

Are you ready? Let’s begin! 

Critical Elements to Look for in SEO Reporting Tools 

While looking for the ideal SEO Reporting Tool for your website, here are some essential factors that you must look out for to get the perfect pick:

• Assure the SEO reporting tool has a good range of primary reporting elements, such as position tracking, backlink monitoring, analytics, and tracking competitor.
• It is vital to select a perfect tool for your preferred demographic and give you accurate regional data and local insight into your target regions. 
• Try trusting tools that allow all required third-party integrations and are effortlessly scalable with new software at a later stage.
• Select tools that can cater to custom reporting for your cause, export these reports quickly, and get the edge over others automatically.
• Additional features, such as automation, quality resource, client integration, white-label integration, and unrestricted export access, can significantly simplify the SEO execution and improvement. 

5 Best SEO Reporting Tools For 2022

1. SEMrush

SEMrush is a comprehensive SEO Reporting Tool and gives you access to over 50 SEO tools in one place. It offers detailed SEO reports showing where your site ranks for different keywords.

SEMrush provides a wide range of SEO tools, including backlink analysis, keyword research, campaign management, SMM, backlink analysis, site audits, brand monitoring, etc.

In addition, SEMrush offers competitor analysis. In that- you can see what your competitors are doing to improve their search engine ranking.

The BEST part? SEO reports developed by SEMrush are fully editable. You can add text, insert a logo, or many things. 

The SEO reports provide a summary of your site’s SEO performance. This includes your website’s rank for precise keywords and its organic traffic and link profile.

SEMrush also offers suggestions on how to improve your website’s search engine optimization. With SEMrush, you can find all the insight you need to take your website to another level. 

Pros of using SEMrush:

• SEMrush provides a keyword magic tool with a comprehensive database with around 20 billion keywords.
• SEO reports where you can create, manage and share custom SEO reports.
• PPC ads
• Backlink analysis 
• Keyword rank tracking
• Competitor analysis
• Website audits assist you in finding and fixing your site’s SEO problems.
• Brand monitoring helps you observe your brand on SEO and SM(Social Media)

Cons of using SEMrush:

• SEMrush is one of the pricey SEO toolkits.

2. SE Ranking

SE Ranking is one of the most famous SEO reporting tools. With SE Ranking, you can track your site’s performance and improvement over time to see what’s working and what’s not. 

The SEO reports developed by SE Ranking are easy to comprehend so that you can make better judgments about your SEO approach.

SE Ranking offers in-depth reports on a TON of SEO metrics, including backlinks profiles, keywords ranking on a search engine, traffic, and many more. In addition, SE Ranking provides a plethora of other features, such as website audit, keyword research, competitor analysis, and backlink checker.

Pros of using SE Ranking:

• Backlink analysis
• Competitive analysis
• Perform keyword research 
• Social media analytics and management
• Perform on-page audits
• Create and manage SEO reports
• Track your keyword rankings
• Regularly send out automated reports to specific email addresses

Cons of using SE Ranking:

• For some places, keyword ranking data is incorrect 

3. SEO PowerSuite

SEO PowerSuite consists of four tools: Website Auditor, SEO SpyGlass for backlink profile checker, WebSite, Rank Tracker, and LinkAssistant for link-building outreach. Rank Tracker is one of the accurate tools, and it is 100% customizable and white-label.

SEO PowerSuite is also highly user-friendly, with an intuitive interface that makes it easy to get started, even for newbies. 

It can also generate competitive website reports for you, automatically keeping track of all the latest changes on the search engine result pages.

SEO PowerSuite is available in free and paid versions. You will get several advanced features in paid versions, such as project management and team collaboration tools.   

Pros of using SEO PowerSuite:

• White label SEO reports
• Add unlimited sites and keywords
• Easily track your website rankings on search engine
• Manage all your backlinks 
• Create a keyword report
• Get a detailed backlink report
• SEO audit report
• Create unlimited custom reports 

Cons of using SEO PowerSuite:

• When it comes to keyword research and backlink analysis.

4. Raven Tools

It is a dedicated tool for creating SEO and marketing reports. Marketers and white-label SEO companies prefer this.

It makes it easier to compile in-depth SEO reports using metrics drawn from backlink profiles, Search Console and Google Analytics, site-auditor results, and many more. You have the option to import your own data sets and metrics from Google sheets. If you’re managing extra things other than SEO for your business or your clients, you have the option to add data from social media and ad campaigns.

Once the reports have been created, you can schedule regular reports or fix them as a “one-time” report and end it with a cover page and table of content. 

This tool is ideal for busy marketers. It offers hassle-free white label reporting features that make it simple, which can create multiple reports monthly. 

5. Databox 

It is an analytics tool that allows users to integrate various tools to create organized visual SEO reports. Databox pulls data from your existing SEO tools and then compiles them onto “Databoards” that can be used to integrate SEO reports. 

Databox is loaded on a prior basis with 70+ 1-click integrations. It uses SEO tools like SEMrush, Google Analytics, Moz, Ahrefs, Search Console, and many more. It works great for tech businesses as you can make white-labeled data boxes that are mainly fully branded dashboards. These contain reports. This can be shown on your web app on a custom domain. For this, you don’t have to send emails or paper reports. You can take advantage of over 200 pre-built report templates present in the archive. Databox positions itself as an enabler of SEO data. It also reduces the work to visualize by integrating your entire data on a dashboard that is easy to use.

If you have a large team, you have to organize your data so that it becomes easier to create reports. Databox can become your go-to tool.

6. Supermetrics

It isn’t exactly an SEO reporting tool. But if you want to compile data, it can become a super helpful tool. You can also move it around between spreadsheets and dashboards of various platforms.

It partners with Google Data Studio to get data from tools like Ahrefs, Google Analytics, SEMrush, etc. You have the option to combine Supermetrics with Google Sheets or Excel. It will help you create spreadsheets quickly and easily.

It is a great tool to use if you plan to source data from different locations. Also, to create a report, you don’t have to face the hassles of manually integrating the data into Google Data Studio. It helps and saves a lot of hours when creating reports.

7. Google Data Studio

It is Google’s obligatory offering to the world of SEO reporting tools. Though some people termed it as a confusing tool, it is still an effective kit. It can be used to make visually appealing informative reports, which would make even an SEO rookie look like a professional.

It can pull data from 500+ data sources and works well as a partner with products like Google Analytics or Search console. You have the option to use the tool to create scheduled reports, or you can download the reports that you send out manually.

The best advantage of Google Data Studio is that it’s completely free. It is ideal for small entrepreneurs and cash-strapped businesses. With Google Data Studio, you can share reports digitally, as you have the option to provide the links to your reports to your team members and clients with Google Drive.

It is probably the most talked-about SEO reporting tool on the web. Also, it is quite simple to find templates that you can re-use to make the work easier at the time of designing reports. 

8. Mangools

It doesn’t fall into the category of a traditional SEO reporting tool. However, it is super simple to use. It can make sharing the metrics with your team more efficient. It has a wide range of SEO tools covering keyword research, backlink analysis, SERP analysis, SEO metrics and insights, and rank tracking. 

Its rank tracker can provide daily updates on where your pages rank in the SERPs. If there are any changes to your pages, you will be notified. It means you can check, and also, your pages get the ranking they deserve. 

This is undoubtedly a great tool to use. With this tool, you can keep your clients in the loop about ranking between the regularly scheduled reports. As this is a cheap tool, you can have value for money.