14 Essential SEO Metrics You Must Track. The main reason search engine optimization (SEO) is so powerful is because you can accurately track and measure just about everything relevant to it. Whether you look at leads, traffic, orders, revenue, or ranking, Search Engine optimization metrics give you essential insights to know how your organic search strategy is doing. Here are the most important SEO metrics that you must track and how to do it.
It’s one of the most essential SEO metrics. In simple terms, organic traffic is the traffic your website gets by appearing on Search Engine Result Pages. This is when you aren’t paying anything for being placed higher on Search Engine Result Pages.
How well your Search Engine Optimization strategy works can be tracked by the amount of organic traffic your website is generating through search engines.
There are two ways you can measure your organic traffic,
- Landing Page
On-page optimization scores
On-page optimization also known as on-site optimization, it’s the process of optimizing your webpage content for specific keywords to improve search traffic and visibility. Tools like SEMrush Audit or Ahrefs Site Audit help you to analyze your website On-page Optimization Scores. There are different scores you can check:
- Related keywords in headings and subheadings.
- Keywords in headings and subheadings
- Instances of related keywords
- Internal and external linking
- The meta description
- Keyword density
- Canonical URL
- Image alt tags
- Page title
Google Search Console helps you to track many SEO metrics, Including Click-through Rate(CTR)
Click-through rate is a metric that helps you find the average percentage of users who are clicking on any of your links in the Search Engine Result Pages. This stat is crucial in determining if your content is appealing and doing its job in helping users to visit your pages.
Some quick tips to improve your CTR
- Match your page title to search intent.
- Do short, descriptive URLs that contain the primary keyword.
- Apply structured data to improve the way your page displays in search results.
- Provoke an emotional response through your title and meta description.
Core Web Vitals
Google also holds the user experience of your website. While the Search Engine Optimization performance of your website is still critical, the core web essential report helps Google size up the performance of your website.
Google uses RankBrain, its AI-based algorithm that measures metrics like time spent on the website, website page speed, performance, and many more. An algorithm helps the search engine analyze how well users are interacting with your website.
The bounce rate is the percentage of people leaving or bouncing off of your website after little to no interaction or only viewing a single page.
The lower the bounce rate of your website is, the better your website’s ranking on a search engine would be.
If you find out that your website has a high bounce rate, you need to do some on-page optimization updates on your website.
Top Exit Pages
Exit pages might be the main problem with your website. On the website, there are the final pages that users visit before they close your website.
Spotting out the top exit pages on your website can help you understand which pages are causing the visitors to lose interest in your website. Discovering out the top exit pages, and developing them can help you decrease your website’s bounce rate
Your webpages will not show up on SERPs if they aren’t indexed via web crawlers.
This is the reason you should consistently mind GSC which pages of your site have been submitted to Google and which ones have been indexed.
In the event that any of your web pages are taking too long to be indexed, you can physically present those pages to Google from the GSC to affix the process of further developing your SEO ranking.
We previously discussed how UX is viewed as a SEO factor. How quick your pages load is a main consideration for UX. By using tools like Google’s PageSpeed Insight, you can follow the ratings of your landing pages. The tool assigns a rating to every one of your pages and proposes ways in which you can optimize their loading speed.
Alongside this, you should look out for the following two measurements:
Time to First Byte – The measure of time it takes the program to receive and process the first byte of your site
Page Load Time – The total measure of time it takes your webpage to load and show its full content
You must be aware of the keywords your website is ranking high in. For this, you can use tools like Ahrefs and SEMrush, and find all the ranking keywords of your site as well as those of your competitors.
Keywords will also help create SEO strategies and outrank your competition on Google. You can also use the keywords and direct your content team to write a wonderful article on it.
It’s also a good strategy to continue your marketing campaigns for the high-converting and low competition search keywords that your website is already ranking for.
These keywords won’t only bring a lot of organic traffic but conversions as well.
Expanding the domain authority of your website is one of the main objectives of any SEO procedure. Domain authority is basic in building up your website as a leader in your domain according to Google. DA is a logarithmic scale determined by considering different elements like excellent backlinks, content quality, references, and more. The higher your DA, the more Google will trust your website.
You can compute your site pages’ DA by using tools like Moz’s Link Explorer device and Website Authority Checker. You simply need to enter your domain name in the tool, and it will show the DA rating of your domain from 1-100.
Backlinks are off-page SEO components that essentially sway the SEO execution of your website. Website pages that have the best backlinks will rule over pages with indistinguishable on-page measurements.
The quantity of referring domains is firmly identified with the rankings of websites, as found in a review investigating over 1,000,000 indexed lists.
Keeping track of the number of backlinks your website has can help you drive your SEO strategy. In addition, backlinks are a central part of expanding your domain authority, as recently stated.
As recently expressed, tracking natural traffic by the device is basic in knowing how adaptable your website is.
On the off chance that your website isn’t as expected streamlined for mobile devices, you may wind up losing critical business and changes. Google presented mobile-first indexing in 2019 and it has become more essential to advance your website for mobile devices than ever before. Use instruments like Google Analytics to see nitty gritty reports with respect to the mobile traffic you’re getting, and your website’s SEO rank on mobile devices.
This is one of the numerous local SEO measurements that can help you boost your rankings in explicit areas. Local hunt visibility is a metric that remembers for request tracking of local pursuit terms, and revealing and updating your business data dependent on your findings.
Inclusion errors in the most straightforward terms are indexing and slithering issues with your website. In case you’re running a major website with more than 1000 pages, it’s not generally conceivable to keep inclusion errors to nothing.
Be that as it may, you should regularly monitor your whole website for these errors, as they can prompt your website to be downranked on SERPs. GSC can assist you with tracking down all the inclusion errors of your website, such as distinguishing pages that are checked “noindex”. These pages have not yet been recorded by Google, and will not appear on any SERPs.
If you are serious about increasing your rankings on Google, then follow these 14 metrics and thank us later.
These are the 14 key SEO metrics that can either make or break your site. You track these metrics via SEO tools or you can use your Google analytics for free insights.
If you are looking for a free auditing report then contact us anytime and we’ll do it free for you.