Audit My SEO - Negative Keywords

Negative Keywords in SEO: A Complete Guide. Digital marketing and paid ad campaigns bring solid solutions and results for your businesses concerning increasing brand awareness, generating revenue, etc.

Preparing your most profitable keywords and creating ad groups with related keywords and landing pages based on those keywords is essential to success.

However, not every keyword is similar. You do not want to use keywords that have nothing to do with your campaign. This dilemma leads us to a topic on negative keywords.

Let us learn what negative keywords are.

What Are Negative Keywords?

Negative keywords are those keywords not included in your ad and content.

Additionally, negative keywords allow you to make your ads only reach the best potential audience.

Moreover, they serve two purposes. One, they reach the best potential audience for your brand. Two, they efficiently exclude keywords from your paid campaign that couldn’t result in a conversion.  

Negative keywords help your brand to reach your target audience with the most potential to convert.

Furthermore, negative keywords help your brand to reach your target audience with the most potential to convert. These keywords have many types, such as broad terms, exact terms, and phrases. Remember that if you use too many negative keywords, your ads might reach very few customers.

What’s The Difference Between Campaign-Level and Adgroup-Level Negatives?

Fundamentally, there are two types of negative keywords:

  • Campaign-Level
  • Adgroup-Level

Audit My SEO - Negative KeywordsCampaign-Level:

Negative keywords need to get added to the ad management system at the campaign level.

They prevent your ads from showing up in a specified list of keywords. This type excludes search queries that do not match your offers. 

For instance, If you run a campaign for running shoes but do not have red running shoes, you would want to add “red running shoes” to the negative keywords list.  


Adgroup-Level protects specific ad groups in the campaign. It helps to target exact keywords in the ad groups.

For instance, this allows you to use “Red running shoes” only in an Adgroup assigned to a specific product.

Negative Keyword Match Types

Negative Broad Match

Broad match is negative keywords by default. In negative broad match keywords, your ad won’t show if the search query is related to your negative keyword phrase or if the search query is in a different order.

For instance, If your broad match negative keywords are “running shoes,” then you might appear in searches for terms like “Blue tennis shoes” or “Google running gear.” However, your ads will not come up for inquiries with the words you add in a broad match, such as “Blue running shoes” or shoes for running.

Negative Phrase Match

Negative phrases match keywords blocking your ad from appearing on specific search queries. Search queries add different words, but the ad won’t show as long as all the keywords and phrases get added in the same order.

Benefits of Adding Negative Keywords

Improves Conversion

As you can see, individuals who search terms or expressions that you use as negative keywords don’t convert. That’s why they can help you ensure that your campaign only reaches a crowd of people with a decent potential to transform. This way, you can further develop your change rates.

Audit My SEO - Negative KeywordsBetter CPC

For pay-per-click (PPC) ads, you can try not to pay cash for futile snaps by using negative keywords. After all,  your ads do not get shown under irrelevant hunt queries. Besides, this also helps you to stay away from bids for keywords against yourself while avoiding cannibalizing impressions.

Creates More Ad Groups

Working on the authenticity of your ads by filtering out negative keywords helps your ad groups. Firmly related and designated ad groups help you craft a designated and single directive for your ads. An order can represent your ad group’s whole group of keywords.

Audit My SEO - Negative KeywordsImproves CTR

Your ads not appearing on irrelevant results to your contributions implies that you’re exposing your ad to individuals who may be keen on your brand. Thus, you have removed the uninterested impressions. As a result, your CTR will be far more noteworthy and fulfilling.

Attracts More Leads

Your ads will reach clients that your contributions would generally inspire. Since you have dealt with clients who may be searching for something different, your ads will draw in applicable clients. Consequently, this will help you grow your devoted client base by offering them precisely what they need.

How to Identify Negative Keywords  

While you break down the assortment of keywords, you need to focus on your campaign and analyze and prioritize them, dependent on their data. While doing this, you can simultaneously begin assembling your list. Be that as it may, how would you recognize it? There are two powerful ways: 


While you play out the standard act of keyword research, it’s wise to watch out for any terms you should avoid in the results. If you see any list items or terms not identified with your business goals or content, you can add them to your negative keywords list.

Search Term Report by Google

Assuming you are using Google Ads, the inquiry term reports on the apparatus can help you distinguish expressions and terms that do not coordinate with the search intent.

You can create the report in your Google Ads account by choosing a date range.

Once you have this data, download the report and investigate the performance measurements of all keywords in your promotion bunches, like attribution or change rate. 

Build a List of Negative Keywords

Audit My SEO - Negative KeywordsThe initial step is to ask your Google representatives for all the negative keyword lists they use for comparative accounts. You can vet these lists to guarantee that their keywords aren’t taking any significant terms from your missions. It is a straightforward way of getting the ball rolling, reducing the physical work associated with building a list without any preparation.

The subsequent stage is to investigate Google Keywords Planner with your designated keywords appropriately. The research will help you find every related term and phrase to analyze which ones to add to the list.

Likewise, you can look at the Search Query report to add many more negative keywords to the list. It will be easier to know which searches are setting off your ads. Check the results and add any inquiry terms or phrases that are immaterial to your advertisement in the list.


Audit My SEO - Negative KeywordsWhen you are offering the highest level or the best keywords in your industry for your ads, it will take you up until now. Having a comprehensive and expanding list of negative keywords will fundamentally improve the results of your missions.

Google has refined its algorithms so much that it can filter through many ads. Depending on their hunts, they can show the right ones to users. In any case, you need to guarantee that you are giving enough data to the algorithms to help them distinguish the right things.

We hope this blog has provided you with everything you need to know. Furthermore, consider following our newsletter for more updated information.


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