Mobile Optimization Tips. Are you sure that your website is mobile-friendly? Did you know Google introduced a Mobile-First policy? More and more internet users are moving away from desktop computers and instead shop and browse using their mobile devices.
Responsive web design has made it feasible to create websites that function equally well on all devices. But, even then, responsive design is only a small part of mobile UX optimization tactics.
If you want proper performance optimization for your website, you’ll have to consider other options.
This is why there is such a strong focus on building your website as a mobile-first experience. In simple terms, Mobile Optimization means that your website content, design, and structure are optimized for mobile users first.
What is Mobile Optimization?
Search Engine Optimization refers to changes made to the content of your website, social media, advertisement, etc., to improve the website’s rank on SERPs. Mobile optimization ensures that users enjoy an engaging and user-friendly experience when they access your site from a mobile device.
It is crucial for brands to have a mobile-friendly website design structure. But for increased sales, online retailers must also meet digital transformation needs and ensure that their sites are optimized for mobile. When content is optimized, it quickly flows between desktop and mobile devices and gives users a customized experience for their devices.
For example, if you head to Amazon’s website, it is functional and easy to use, regardless of whether you access it from your iPad, PC, Android phone, or any other device. The tech team at Amazon makes sure that they optimize the site for mobile devices so that no sale is missed out due to platform choice.
Why is mobile optimization important?
The number of people using mobile phones to surf the web is increasing day by day quickly. Many studies show that more people use mobile devices for internet searches than computer users.
Hence, if you have a site, you must optimize it for use on mobile phones. If your website is not optimized, it can hurt your marketing efforts.
Retailers must consider the mobile purchasing experience to ensure smooth and seamless.
It needs to evaluate all online touchpoints, with mobile playing a critical role in converting users into customers.
Mobile Optimization Best Practices
1. Optimize Yours Above the Fold Content.
You must have some text content above the fold for a mobile-friendly site design. It encourages a website visitor to scroll to the next section of the website.
The psychological desires and advantages of noticing what you present are not dead yet.
As a result, you must optimize the content on several mobile devices.
By optimizing the above-the-fold content, you can connect visitors and make them stay on your website for a longer time.
2. Don’t Focus on Mobile Users Only
With the unification of mobile and desktop, the desires and objectives of platform users also connect. Concentrating on your user’s wishes based on the platform leads to a holistic method that allows reaching customers more effectively.
A user may be purchasing a product or researching the services you provide. But a focus on the mix of user purposes and client acquisitions of the business will continue. With a blend of mobile and desktop, focusing specifically on these ideals and values will decrease.
3. Responsive Design
Today, independent m-dot sites are no longer in use. The design of an m-dot website can be very confusing, where many URLs create duplicate content problems in the absence of proper optimization.
Many techniques assist in achieving an effective transition. But, m-dot performances are a thing of the past with new technologies. Nowadays, the correct implementation to build a website for the mobile involves a responsive design. These designs use media queries to define the display resolutions supporting the design.
Each solution is called a “breakpoint.” It guides where the responsive structure changes from one resolution to another. With a responsive design and layout, you do not face duplicate content concerns on m-dot implementation. Moreover, the design ensures that your site’s mobile performance will be on the latest technology.
4. Focus on Site Speed
Is there a necessity for a two-color background? Do the 5 pixels broad by 1500 pixels’ high redundant background add visual attraction? If not, and there is a chance to code it instead, please do. The action might be small, without much effect on site speed, but such optimizations can collectively help to enhance the overall speed.
In your next site audit or when making a website, ask yourself – “Is there a requirement to have this image here, or simply coding it is a good idea?” If the image is not necessary, you can also try to improve the website’s speed by coding the object. It is more so on websites whose designs have an overload of graphics.
5. Coding Cleanup
This is the second most important step to optimize your code and increase your page speed. It is important for any web programmer to learn, but it is even more important on mobile. PC users ignore things, but mobile users have a shorter time window. If your site doesn’t load fast, then you lose the visitors.
There are multiple ways to accomplish it. You can reduce the image size, cut the unnecessary HTML, or optimize intensive scripts; there is much work. The best thing is that you can do it by yourself. There are tons of tools that can help you with this process, like Minify Resources, which is a collection of Google PageSpeed Tools insights.
6. Use HTML5
Flash and Java are both a fading trend. Both have serious security flaws, require installing plugins to work, offer minimal mobile-related support, and can be tough to work along with. But luckily, HTML5 has become a universal substitute. Even the Nintendo 3DS Internet Browser, which is not intended for it, can use HTML5. It is almost certain that whatever device accesses your site, it will be able to see HTML5 content. If mobile users can see these interactive elements, you can start learning now. It is best because before you start working on your website, making the switch will only be more difficult later. To track your next project, you can use HTML5 Cheat Sheet, which is a handy reference guide. HTML5 Tutorial is a useful walkthrough. With HTML5 New and deprecated features, you can code with the best practices in mind.
Those who browse the internet on their phone have little patience. It is also important to cut to the chase. You should design your site keeping in mind that most people will view it from their phones, not from a desktop computer.
Suppose you have an ice cream shop. If someone visits your website using a PC, that means they’re at home and having free time. It is good to have a blog or a detailed biography about the ice cream flavors on the landing page. But if they visit your website from a mobile, that means they need some ice cream right now. So it is important to have a phone number or a Google Map with shop locations both front and center.
So, keeping these in mind, you should cut to the chase. You need to understand why someone is visiting on mobile but not on their PC. Show them the relevant content on their device and location. Your visitors will surely appreciate it.
8. Keep Touch in Mind
If your design isn’t mobile-friendly, it is quite simple to misclick on a phone. If you don’t drop the phone on your face, you could accidentally touch the wrong link or miss it altogether.
Create a website that is easy for mobile visitors for their use. Keep away links and clickable photos away from the important forms. Don’t use tiny, hard-to-tap buttons on the pop-ups. The advice is: don’t use pop-ups at all.
And if your website generates a small options window when something is clicked, pressing the back button should close the website, and it should not take you to the last page. Those little extras should not annoy you.
9. Use Analytics to Customize for the Viewers
With Google Analytics, from what platform your visitors are coming and what search terms they are getting attracted to. This can be your advantage.
Let’s say you run a website on animal rescue and adoption. Mobile users may often come after searching for kitten rescue, and PC users come to adopt a dog.
Google Analytics offers a lot of valuable data that you can use for your website to your visitors’ needs. You can set up different versions of your site. Your pages will show what the users are looking for. So, the mobile users will see blogs related to “kittens,” and desktop users see the process of adopting a dog in the sidebar.
This is a very basic example, but we guess you understood the process.
10. Use Mobile-Aware Email
Email marketing is a great option to secure your website. But no user wants to read a lengthy message. Use larger text, shorter blocks of text, and clear buttons to attract the viewers. This is a rule for both mobile and PC. If you don’t want your email to go to the trash folder, then this is an important step to follow. Remember, mobile email is here to stay.
11. Start Optimizing Your Site Especially for Mobile
These are the few tips you need to optimize your site for mobile devices. This will not only increase viewers but improve your overall usability. You shouldn’t lose a poorly designed, unresponsive, and slow website. Work it to fix up and skyrocket your visitors’ satisfaction.