10 KPIs to track your SEO performance and drive better results. Calculating the right KPIs- in the right way- is crucial to proving the value and return on investment(ROI) of your SEO efforts.
You can gain high rankings on SERPs that drive lots of traffic to your website, but that doesn’t ensure the traffic you’re seeing is qualified. Further, you can develop small traffic increases that lead to notable jumps in revenue.
That’s why it’s essential to have a wide variety of metrics in your back pocket as a search engine optimization. The ability to track numerous metrics gives you the proof you need to prove the importance of your efforts when standard metrics don’t paint a whole picture.
KPIs work as a control system that lets you determine which approach works and which doesn’t. Most importantly, monitoring the proper KPIs is the best way to avoid spending money and time on something that isn’t driving the expected profit.
In this blog post, You can learn ten essential indicators marketers should pay attention to.
What is SEO KPIs?
SEO key performance indicators are quantifiable values used to calculate a marketing team’s SEO measures and performance effectiveness.
10 KPIs to track your SEO performance
1. Organic traffic
Organic traffic measures how many website visitors come from organic search results.
It’s one of the essential metrics to consider, as its growth denotes you reached the main SEO goal: growing the number of users seeing and visiting your site.
With the help of Google Analytics, you can track your organic traffic if you want to check daily searchers in your site traffic. Go to the ‘Audience > Overview’ report, click on the ‘Add Segment,’ and choose the ‘Organic Traffic’ file.
You can also discover how the number of organic sessions changes in time and how it correlates with the total sessions in the resulting report.
2. Search rankings
It’s not a mystery that the higher your website ranks on search engines for the relevant keywords, the better.
Search rankings are an essential KPI because it directly connects with your SEO victory. Once you get the higher search positions, you will reach the other goals such as traffic, leads, and conversions.
It’s also essential to keep an eye on your rankings for the correct keywords. So, if your website ‘T-shirt’ section ranks in first place for the ‘black and white t-shirt for women’ query, your website traffic won’t improve immensely.
You can observe how your search ranking for the target keywords changes with such tools as Ahrefs or SEMrush. All you need to do is enter your website domain, choose the type of SERP, import the list of keywords, and start rank tracking.
The reports will give you information on your current ranking on search engines and how they are changing. Moreover, you can also pick competitors’ domains and get info on their rankings for the tracked keywords.
3. Search visibility
This KPI measures how frequently your site domain is shown in search results for its ranking for keywords.
Keep an eye on search visibility, you can notice the positive dynamics even before your website starts attracting visitors. This score can be a crucial driver for all your search engine optimization-based activity. A search engine visibility score is extremely valuable if you want to observe the early results of website optimization.
You will see the total impressions score in the performance report. Every time a user comes to the search results page that contains your URL, an impression is registered.
Backlinks should always be a crucial SEO metric for content marketers and SEO specialists. Links are among the most critical elements behind the search rankings now. It means that your SEO technique should revolve around acquiring quality links.
So, the more backlinks you earn, your ranking on search engines is better, right? Not exactly. Gaining low-quality links will fail to improve your site authority and even hurt your website rankings.
To ensure you are creating a quality backlink profile, it’s vital to track its quality score. You’ll require one of the backlink analysis tools for this purpose. Among the ones I would suggest you are:
- Moz’s Links Explorer
- Serpstat’s Backlink Analysis tool
Each of these SEO tools provides a link authority index: If you enter your domain, you’ll see the score that evaluates the quality of your link profile based on the number and quality of the referring domains.
5. Organic CTR
This KPI measures the ratio of clicks on your link to the total number of website users who viewed the search engine results. In other words, high CTR = high traffic.
CTR(Click-through rate) is also a crucial search engine ranking signal. For example, if your search snippets don’t look attractive enough, even high rankings won’t help you entice more users. As a result, your CTR goes much to be desired. Low CTR will notify search robots your website doesn’t meet users’ expectations, which may result in lower rankings on search engines.
To watch your CTR, go with GSC(Google Search Console).
6. Branded traffic
Branded traffic is the traffic that comes from users who looked for the terms that contain your company name. Assuming that brand mindfulness is significant for your image (and it ought to), branded traffic ought to be your essential KPI.
As searches definitely know what they need while looking for the branded catchphrases, this kind of traffic results in the most noteworthy conversion rates.
You can follow this KPI with Google Search Console:
7. Bounce rate
This metric estimates the percent of your webpage guests who bounced from your site without making any move.
This is one more urgent metric that is considered by the web search tools as a positioning component. Contingent upon your industry, a common bounce rate ought to be between 40-60%. Assuming the percentage is excessively high, it demonstrates the page isn’t pertinent to the pursuit question.
Monitor your pages’ bounce rate in your Overview report on Google Analytics to recognize which ones bring about high rates and attempt various ways to deal with see what can help you diminish it.
8. Average session duration
How long do your guests for the most part spend on your site? Do you draw in them to remain longer? Average session duration is a noticeable metrics you ought to consider to gauge the client engagement on your site.
Monitoring session duration, you’ll have the option to survey the nature of your site and comprehend whether you really want to carry out any progressions into your site structure.
To have a longer session duration, you ought to build a top to bottom substance structure: internal linking, breadcrumbs, cheeseburger menus, and so on.
9. Cost per click
Instead of paid crusades, there’s no total you ought to pay Google for each click from natural indexed lists. In any case, natural traffic likewise has its cost.
Natural Cost Per Click (CPC) characterizes the amount you pay for every guest coming from natural list items. You can compute this cost with the accompanying formula:
Your budget/Website traffic
‘Your budget’ is all the cash you spend on site improvement, including SEO expert’s rates, SEO tools, copywriting, and so forth.
Assuming that your SEO strategy is sufficiently viable, CPC will diminish consistently.
10. ROI, 10 KPIs to track your SEO performance and drive better results
ROI (Return On Investment) is a marker you can quantify for all your marketing efforts. Calculating ROI for SEO, you’ll determine whether the net gain is worth the cash you spend streamlining your site.
Here is the formula to work out your ROI percentage:
(Acquire from Investment – Cost of Investment)/Cost of Investment
Mind that it’s normal for this boundary to be negative in the absolute starting point. Be that as it may, with an effective strategy, you’ll see the positive elements soon.