Audit My SEO - Rank in People

How to Rank in People Also Ask Boxes In 2022. The world of Search Engine Result Pages has also changed rapidly over the years. It has been more confusing than ever with elements like Features Snippets, People Also Ask, top stories, and more that have found a place on the search engine result page.  

People Also Ask Boxes have become more widespread over the past years, and their features are an exciting addition to the Search engine result page(SERP). So much so that it has attracted the attention of SEO professionals and other digital marketers.

While we have no control over the Google SERP Features, we can undoubtedly use these elements to increase search visibility, traffic, and reach.

What are the ‘People Also Ask’ Boxes?

People Also Ask box is the Google search engine result page(SERP) feature that answers a question associated with the search query.

In 2015, the ‘People Also Ask Google added’ box on the search engine result page. It’s a search tool that displays a collection of questions related to the original query.

A PAA box typically shows four sets of questions (Sometimes three). Once you click on any question, it will drop the short answer with a clickable link to the webpage providing the detailed response.

Furthermore, a PAA box will add new related questions each time you click on a question from the listing. Mostly PPA Box appears in 2 positions for the query.

Like featured snippets, PAA shows different formats of an answer to a related question. Lists, paragraphs, and tables seem to be the most common, but sometimes videos also show up.

Audit My SEO - Rank in People

Four Things to Know About ‘People Also Ask’ Boxes

Before we discuss how you should pursue PAA ranking, let’s cover a few important things to keep in mind.

Can You Take Advantage of ‘People Also Ask Boxes’ to Improve Ranking?  

Although ‘People Also Ask’ was conceptualized in 2015, there’s rarely much information about what People Also Ask has to do with influencing people’s interaction with the Google search results page. Less than 4% of people typically interact with the People Also Ask box, which leads to about 13.6% for specific queries. However, most PPA boxes have a maximum of four listings, and the competition for real estate is very high on the search engine result page.

Where Does the PAA Box Appear in SERP? 

A People Also Ask box, in most cases, it’s right after the first organic result – over 60% of the time, even though it’s a usual blue link or featured snippets. Over 75% of PPA’s appear within the first three results. However, the position of the PPA does not change, and it can show up anywhere on the search engine result page. Sometimes it will show up after the first result of a search query, and sometimes it will be at the end of the first page of the search engine.

Audit My SEO - Rank in PeopleWays to Rank in the PAA Box?

There are multiple ways you can leverage PaaS by fusing them consistently into your SEO system.

With time and effort, you can transform your website into a sound wellspring of data on different topics identified with your industry and on explicit keywords. With the PAAs possessing a superb spot on the Google SERP land, you get an opportunity to show up on the first page of the page results.

These essential tips will help you turn those associations into simple clicks. 

  • Find Good Questions, Rank in People

Tracking down every one of the top keywords identified with a particular topic is almost unimaginable, and optimizing disputes is too. So, to accomplish this, you must first discover pages with high-positioning keywords. We can find famous questions identified with high-volume keywords.

  • Audit My SEO - Rank in PeopleOptimize Content, Rank in People

Since you have discovered well-known questions for designated keywords, you should begin optimizing your page content. Start by taking a gander at your webpage. Then, check whether the response to the inquiry is accessible on your page. Add the solution – use recordings and images – to your webpage. If your page doesn’t have the appropriate responses, you clearly won’t get an opportunity to show up in the PAA section.

Quality and pertinence matter a great deal regarding positioning in PAAs. Additionally, it would be best if you zeroed in on making organized substance with construction markup to have a superior shot at being picked for an answer included in the pieces or PAA.

  • Check Rankings for the PAA Box, Rank in People

You also have to check whether you are eligible to appear in the PAA box. We have seen that Google populates the PAA box with most of the highest-level websites on the SERP.

If you were searching for a ‘distinction between a flat and a loft,’ the PAA will have replies from sources that show up on the best ten outcomes for the question. Along these lines, on the off chance that you do not rank high for the inquiry, the odds are your web page will not show up on the PAA list is also high. That is why you should optimize your content for an alternate question.

  • Audit My SEO - Rank in PeopleUnderstand Query and Intent, Rank in People

PAA is an intriguing feature on the Google results page. When you click on a question, more related questions will appear.

The more questions you click on, the more questions that box will give. Notwithstanding, the questions could stray or take you on an alternate digression from the underlying inquiry you searched. How does Google do this? It appears that Google relies vigorously on semantics to expect the client’s following questions and bring addresses that satisfy their necessities. It bodes well on the off chance that you center around the plan of the question and not exclusively on the keywords.


  • Use Our PAA listings, Rank in People

Make sure that you make the most out of PAA listings. They work like a charm and will help increase your keyword research process. You can take valuable insights from the PAA listings and jot that information and

keywords into your content. Moreover, this allows you better optimize your content PPA listings.

  • Audit My SEO - Rank in PeopleCreate FAQs, Rank in People

Take advantage of the FAQs section if you are looking for a quick way to increase your rankings on PAA listings.

It will surely help you show your content in the PAA box or FAQs section below your web page. If you are using WordPress, then use the Yoast SEO plugin.

If you are running a custom-made site, then use rich code snippets.

FAQs will also increase your CTRs and organic traffic on the site.


You cannot upgrade your content and make a proficient SEO system without having a simple strategy for removing PAA questions. 

Devices, such as Screaming Frog, help you with scratching the PAA postings dependent on designated keywords.

They will furnish you with the PAA questions and the URL for the related page for the designated keywords.

We hope this blog has provided you with everything you need about the ‘People Also Ask’ boxes. Furthermore, if you want to learn more about how to rank the ‘People Also Ask’ boxes, consider following our newsletter for more updated information.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *