How to perform an SEO Audit (Beginners guide) What is SEO auditing? An SEO audit is a regular procedure for any website. If you are serious about your online business, you will make sure you do it regularly.
SEO audit is performed solely for marketing purposes. It should give you a better insight into your pages, website, and overall traffic to get through search engines.
With the help of an SEO audit report, you also get an actionable plan that helps to,
- Compare your website to competitors.
- Recognize what changes need to be done.
- Identify your website’s weaknesses and fix them.
Here are various factors you need to improve on your website.
Before changing any factors based on your SEO audit report, you need a proper strategy that will work. There are many things that you can improve on your website through SEO audit.
You can analyze technical errors in critical areas such as meta title, headings, image sizes, HTTP status code, and page size among more.
Here are many factors you can improve, such as
- Technical SEO first.
- Site crawl to recognize problems on the website.
- User experience
- Make sure your website needs to be mobile-friendly
What are the types of SEO auditing?
There are three types of SEO audit you need to do while auditing your website such as on-page audit, off-page audit, and technical SEO audit.
You can do an on-page audit yourself or hire an expert to do it for you. An On-page SEO audit can be pretty comprehensive. Here are the top On-page SEO factors.
- Title Tags – Title tag is one of the most important factors for SEO auditing. It tells Google what your page is about, and each page of a title tag should be unique.
- Meta Descriptions – It shows below your Title tags. Meta descriptions dispense short descriptions about pages, and well-written descriptions can increase the click rate.
- Header Tags – Headers are the apparent headlines on the web page. It is important to add relevant keywords in the header.
An off-page audit is extremely important to do for your website.
Off-page refers to all the activity that takes place away from your site, such as
- Social media Engagement
Technical SEO Audit-
Technical SEO audit is the process of checking the technical features of your website. It checks its health and finds out what might need to improve to get a chance to rank on search engines like Google, Yahoo!, and Bing.
Here are some top Technical SEO audit factors.
- Make sure your pages can be Indexed and Crawled
- Review sitemap
- Check your metadata
- Audit your profile
- Test Site Speed
- Remove low-value page
- Check HTTPS Content
Benefits of SEO auditing?
How to perform an SEO Audit, There are numerous benefits to an SEO audit, such as
- Reveal Current Weaknesses- An SEO audit allows you to find out weaknesses in your SEO approach and offers suggestions to fix them.
- Identifying Competition- One of the most important benefits of SEO auditing is that it will identify your competitor. Once you identify your competitor, you can also find out what they’re doing better than you.
- Improve organic ranking- Improving organic ranking mostly depends on your keywords. An SEO audit helps you find which keywords are best for your website page and which keywords aren’t ranking for at all.
What an SEO Audit Should Be?
Above all else, an audit ought to be comprehensive. It should cover both underlying and content components influencing your SEO perceivability. It ought to give a “big picture” perspective on what’s going on in your present status. Any missing pieces could bring about pointless or ill-advised suggestions.
Your audit must be straightforward. As an entrepreneur, you have to have the option to connect the dots concerning what SEO issues mean for your online needs, objectives, or revenue. Any suggestions have to unmistakably ladder up to your overall business objectives.
At last, your SEO audit proposals must be noteworthy. There has to be a make way to finish; focused on with projected effect and exertion related with every proposal. The yield of any SEO audit ought to accurately convey a simple-to-follow roadmap.
What an SEO Audit Should Not Be?
An SEO audit can’t be rushed. It just requires some investment to uncover the root causes of the issues influencing your online wellbeing. Depending on the nature and the size of your site, a legitimate audit can take somewhere in the range of 2 to 3 months to finish. Perseverance is required when rolling out significant improvements to any website, and an SEO expert should direct a careful investigation to make accurate, effective recommendations.
An SEO audit can’t be “one size fits all”. While some technical elements are needed for all websites, a situational investigation ought to be performed at the start of an SEO audit to hone in on spaces of concentration for that site.
What number of 301 (moved forever) are found on the site?
What number of 302 (moved briefly) are found on the site?
What is the number of 401’s?
What is the number of 403’s?
What is the number of 404’s?
What is the number of 5xx?
What Is Analyzed in an SEO Audit? How to perform an SEO Audit
While SEO audits might differ somewhat, everyone has to investigate fundamental technical SEO table stakes, for example, sitemaps, worker blunders, and metadata. At a significant level, an audit should cover off openness, indexation, and enhancement.
In an SEO audit at our company, our experts break down more than 193 diverse SEO elements across the following classifications:
- Technical Audit
- Indexation examination
- Status Codes
- Page Speed
- URL Structure
- XML Sitemap
- Standard Tags
- Inheritance Domain Issues
- Off-page Analysis
- Portable SEO investigation
- Worldwide SEO investigation
- On-Page Audit
- Site Content Structure
- Catchphrase Research
- Page Copy
- Theme Analysis
- Catchphrase Use
- Metadata Analysis (Page Titles, Meta Descriptions, Heading Tags)
- Client Experience
- Pictures and Video
- Inner Linking and HTML Sitemap
- Worker Log Audit
- Creep Budget Analysis
The data caught during the auditing system allows our group to make accurate, effective recommendations for your particular website and circumstance.
What to Expect During and After an SEO Audit?
As recently referenced, an SEO audit can take somewhere in the range of 2 to 6 weeks. During this time an SEO specialist is breaking down and uncovering SEO opportunities on your website. Be that as it may, fortnightly or week after week registrations keep you and your team tuned in with respect to the progress.
In some random website audits, there are a couple of low-hanging opportunities found. At the point when these sorts of experiences are uncovered, our team will pass them along immediately. This gives a chance to recuperate permeability while the remainder of the audit is carried out.
After the audit has been completed, your team will be welcome to a show in which your SEO specialist will talk through the findings and recommendations. The Bold Orange SEO team will walk you and your team through the roadmap to fulfillment so you realize what’s in store and when. What’s more, you will get a complete analysis of your site’s health. These are customized to you and your particular situation.
Conclusion, How to perform an SEO Audit:
We don’t want you to do such silly mistakes.
Therefore, you should keep on auditing your site on regular intervals. To start with, you can audit your site once a month and check for all the flaws in it.
If you are struggling with SEO auditing, contact us right now and we’ll do it for free just for you.