How To Optimize Outdated Blog Post In SEO. Old posts are forgotten sources of traffic. According to Databox, 61-80% of their organic traffic comes from old blog posts. All you need to do is optimize the old posts.
Why Optimize Your WordPress Blog Posts for SEO?
Optimizing your blog post for search engine optimization (SEO) helps you consistently get more organic traffic to your WordPress website from the search engines.
Hence, search engines are often the most prominent and primary source of website traffic, and this can be very valuable to your blog, small business website, or online eCommerce store.
If you’re just posting your blog posts and not optimizing for WordPress SEO, you’re limiting the amount of website traffic you can get and the money you can make.
In this blog post, we share an optimization checklist to optimize your blog for SEO like a pro.
1. Plan Your Content in Advance With Proper Keywords Research
Many newbies just use their best guesses to write about topics they felt their users were curious about.
You don’t need to depend on blind guesses, mainly when you can perform keyword research to find out precisely what your users are looking for on the internet.
Keyword research is a method done by content creators and SEO professionals. It helps you find topics your users are interested in based on the search engine data.
Then, you can use these keywords to plan your content strategy. This will ensure that you write about topics that people are looking for, and it’s an excellent way to build an engaged audience.
We suggest using keyword research tools like Ubersuggestion, Moz, and SEMrush. They provide in-depth keyword data, competition analysis, keyword position tracking, and other valuable features.
If you are using SEMrush, you should look into their SEO Writing Assistant tool. It can help you find LSI and related keywords, as well as readability, language tone, and average article length.
2. Find Semantic Keywords for Your Focus Keyword
After you have done your proper keyword research and found keyword ideas, it is time to choose one that has the highest search volume and low competition.
And that will be your focus keyword. It’s the search term that your users are most likely to use to search for your article.
If you are using Yoast SEO, one of the best WordPress SEO plugins, you can set the focus keyword in your article’s SEO settings. This allows you to see how effectively you have used it in your post.
Next, you need to locate the LSI (Latent Semantic Indexing) keywords.
3. Write an Effective Blog Post Title
The title of your article is significant for search rankings.
An eye-catchy blog post title makes your article more relevant to a search query. More notably, it motivates users to click on your article when they see it on the search engine result pages.
You can make your blog post title more SEO-friendly by putting your focus keyword in the title.
Apart from adding your focus keyword, we suggest making your headline catchy and click-worthy. Your organic click-through rate (CTR) plays an essential role in SEO.
4. Thorough Analysis
Optimizing your content is not only about writing. You need to do a comprehensive preparation.
Remember, you’re not the only one who tracks the trends. Your competitors are also watching the trends twenty-four seven.
Your first step should be analyzing your competitors. You need to find who they are, how popular they are, and whether they post similar content on the internet. Check their positions on these competing posts on the SERPs. Analyze deeply what they offer and how qualitative their content is. Understand why their content is performing better than yours.
So write better content, taking into account every detail.
5. Rewriting, Structuring, and Usage of Visual Media
You need to revise your strategy. You can either rewrite old stuff by adding new points or rewrite from the ground up. However, it is always better to touch up the old content mainly because it already has authority and backlinks. Before rewriting, you should erase all out-of-date information and present fresh and valuable content regarding old topics. When you wrote it some time ago, you wrote it from a different perspective. Now things have changed, so you should keep it in mind too. Make it simple and understandable for everybody. Take new information from trustworthy sources to be accurate in data and knowledge.
6. Internal Links Optimization and Technical Audit
After finishing the content part, you need to work on everything that can influence your positions on the SERP.
Internal links are essential to revitalizing your old content. A blog post is not just about sharing some information. When a user wants to dive into other related topics, it is really useful to put them on your post page as links. When you are able to provide related content to your visitors, you keep them longer on your website. You should also check that old links are working correctly or not and lead to targeted websites.
At this stage, you need to check if you have any on-site issues, e.g., problems with tags, descriptions, URL structure, redirects, etc. Title, descriptions, and H1 are what the readers notice first.
So you should optimize them accordingly. After writing, you should check the mobile version of your description; it can be reduced in mobile search. So make sure to be to the point and short. Depending on the type of article, you can apply specific methods to present your content. It will help you to get results and more customers. And structured data is the way to do it.
Many bloggers use CTAs on their blogs to turn their readers into customers. There are many kinds of CTAs. You have to choose what suits you the best. Make sure your content doesn’t irritate the visitors. You also need to be careful with pop-ups. They strongly affect your readers’ impressions.
Pop-ups also influence page speed. You can simply put an end-of-post banner CTA and allow visitors to know you. This should lead to them buying the product with greater comfort and desire.
There are many ways you can promote your updated posts. Traffic comes with backlinks. So you have to have some link-building strategies to get traffic. If you have created a new post, it is necessary to track the backlinks of the old version of your post. You have the option to build a link from broken ones.
Identify when and which old posts need optimization
1. Trends Call for Some Actions of Yours
Trends come and go. They get lost in history and then reappear. So don’t be surprised about a topic trending now that you wrote about years ago. If you have ever written on topics that are getting a chance, you should refresh your posts and republish under the new date. It is beneficial because you don’t have to write a new post. You can join the race of the trending topics. You can enrich your semantic core with new keywords.
2. Traffic Seems Steady or Rise Again
We create content to get traffic. We want our readers to become customers. Readers want to get regular content. This attracts them. You need to understand what is interesting to people now may not attract them after a few years. So you need to find out the posts that have been rich in traffic since the day you posted them. It means you need to find out which posts are high in demand at the moment. You need to find out which were the most successful blogs. You need to check different parameters such as the quantity of clicks, the number of times a page appeared on the SERPs (impressions), the percentage of impressions which resulted in clicks (CTR), and the average position of the page on SERPs. Then you should find old posts that have maintained their popularity over time and start the optimization process.
3. Keywords Undergo Serious Problems
We all know that keywords are the most crucial thing in SEO. You can have an excellent copy but get bad rankings because you didn’t care about keywords. Bad keywords can make your content irrelevant. People use keywords when they want to find some information or product. If you have keywords that won’t bring traffic to your site, you will constantly be at the bottom of the search. You need to place your keywords right and with proper keyword density. If you don’t follow these, you won’t get higher positions.
4. Users Leave Too Quickly
This can be the most serious problem. If people don’t like irrespective of having great content, trendy topics, and the right keywords, then you are in trouble.
Google will notice it and act accordingly. So why is it so important? The reason: when you create content for people, and they appear, their behavior towards your website gets noticed, and it matters. If you see that people come to the pages of your website but leave too soon, then you need to rewrite or reoptimize the article or website. You need to talk to your analytics specialist to fetch the data that receive little or almost no attention from readers and update them.
Old posts can be revived and serve you at least one more time. With content optimization, you can achieve more significant success.
You can attract more traffic to your website by fixing old mistakes and coming up with an updated and better version of content created in the past.