How to Leverage Blogging And SEO In 2022. For just about any query or requirement you have, you know you can find it on Google. For many people, Google is their go-to place when looking for just about anything.
It means irrespective of the type of your website, if you like people to find it, you have to show up in the search engine. And that’s quite tough.
One of the best ways to better your chances of ranking high in the search engines is to start a blog. Learn why here!
Does Blogging Help SEO?
Yes, it does. That’s the online answer.
Blogging is helpful for SEO as it assists with many important aspects in ranking factors. Suppose you have a blog that regularly updates and has high-quality content with topics relevant to your audience. In that case, it can make a big difference in how your overall website does in the search engines.
There are six main reasons behind that.
1. Blogging ensures your website remains fresh and current
If you visit a website and you realize that the content hasn’t been updated in years, you will probably lose some trust in the information you’re reading. The company it represents might have been closed completely, or the website could offer information that has changed completely since that last update.
Google doesn’t like to provide its searchers with outdated info. Websites that regularly update their content send a signal to Google that it is alive and providing fresh content. This gives search engine algorithms more reasons to index your website often, it helps search engines to keep it on their radar.
Indeed, you won’t get a chance to update your homepage regularly, so a blog is a more practical approach to adding content to your website regularly.
2. Blogs help the users to spend time on the page
Google’s top priority is to offer information to people performing searches on their search engine, so they return to use Google again. If someone clicks on the first link, then finds it unhelpful and immediately leaves to return to the search page – it suggests that they didn’t like the content. But, if someone clicks on a result and browses on the website for a while and reads the content, then it sends signals to Google that the website is actually very helpful.
Though Google hasn’t said that dwell time on a website is a ranking factor, they’ve made other statements that make it clear they pay attention to it and impart value as well.
Someone who arrives at your website via a blog post that showed up in the search engine results will surely spend more time on your website and read the entire thing compared to someone who landed on a page with less text or information.
SEO researchers have discovered that long-form content tends to do better than shorter-form content – Google provides value to content that is nearly 2,000 words long.
3. Blogging allows you to target long-tail keywords that are SEO optimized
Many people do SEO to target the most relevant keywords that suit your business. For instance, if you are into selling camping gear, you’ll need to show up on page one for the term “camping gear.”
It is a nice goal, but unless you’re a top brand in the country, you’ll have a hard time ranking your site at the top spot against that search. SEO is highly competitive. The best option is to find longer and more specific keywords that people are looking for which are relevant to the business and try to get a rank for those.
They are known as long-tail keywords and are extremely essential for any SEO strategy. Four or longer words perform better. But fitting them into your product pages might be tough. However, they perform better on blog posts. A camping gear seller can use their blog posts to offer info based on the terms such as “what is the best camping gear for cold condition” or “what things you require for your car go camping?”
4. A blog allows you to get internal links
Mostly SEO is about building links and internal links as they are the easiest to get. If you fail to add internal links on your website that show users from one page on the website to another website is one of the simplest SEO mistakes you can commit.
Though you can probably discover a few good internal linking possibilities on the best-performing pages of your website, after you start posting blogs, the opportunities will really blossom. As you keep on adding more pages related to topics, you get more opportunities to naturally link such pages to each other.
When you do it, you have the option to strategically use the anchor text in order to better tell Google, the search engine, what type of page you’re linking to. It is about strengthening the connection to your focus keywords about how the algorithm sees it.
5. A high-quality blog gives other websites more reasons to link back to your website.
Yes, internal links matter, but the toughest part of SEO is gaining external links. If you want Google to find your website trustworthy and authoritative, then other sites have to link to your website. Getting an external link without a blog is not impossible, but it’s much, much harder.
When you write a blog for your website that remains filled with valuable information, when another website finds that content valuable for their readers, they point them to your website. So it becomes worth linking to if your website has many great blog posts.
Research shows it. HubSpot has discovered that organizations with a blog on their website gather up to 97% more inbound links. It just makes more sense that websites will link to blogs that are really helpful where you wrote about the best Mother’s Day gift for picky mothers compared to your homepage.
6. A blog helps you to stay connected with your audience.
This doesn’t fall into the direct linking factor, such as the links are, but it still plays a role in contributing to linking factors.
When your audience discovers a post and finds it dear, they feel the need to share it, which drives more traffic to your blog, and they end up visiting your website to see more of your content and maybe sign up for your email list.
When you start getting a lot of traffic and repeat visitors, Google takes it as a signal that people like your website and raises your authority level in their algorithm.
It is great from an SEO’s perspective; it’s also a success for your website than where you’re positioned in Google.
Your target audience visits your website, finds the content engaging, and becomes regular followers, which is better than holding the number 1 spot on Google.
A blog is a great way to make such connections and start a continued relationship with the people that you want to reach.