How To Hire A SEO Agency In 2022? Search engine optimization (SEO) is a booming topic. Companies, businesses, and startups all across the globe are investing millions in SEO so that they can get out from search engines like Google and Yahoo.
If you are a business owner, startup, or small business that is thinking of hiring an SEO company or agency, then you have come to the right place. In this blog post, you will discover what SEO is, why it is important, and most importantly, how much it costs to hire an SEO company.
So, are you ready to dive deep into the ocean of knowledge? Let us dive in!
What is SEO? A Deep Dive Into Search Engine Optimization
SEO stands for search engine optimization. In the context of a website, SEO is a practice that increases traffic from organic search results via search engines like Google, Bing, Yahoo!, and many other search engines.
SEO is further divided into 3 parts, which include on-page SEO, off-page, and technical SEO.
To make it easier, search engine optimization means uploading a piece of unique quality content and optimizing it so that search engines like Google, Yahoo, and Bing show it on top of their search engine’s result page when someone searches for a product/service or keyword they need.
Let us understand SEO with an example. When someone types “SEO” into any search engine like Google, Bing, and Yahoo, they are likely to look for information on what SEO is, benefits of SEO, and best practices for SEO.
If you have written an article about what SEO is and you want people to find your article, then you need to rank that article on a search engine such as Google. It is not an easy task to rank content on Google, but it is not an impossible task either.
Above all, the main goal of this article is to help you to understand all about the following: What is SEO? What are its key elements? Additionally, how much does it cost to hire an SEO company?
Important Elements of SEO: On-page SEO and Off-page SEO
- On-page SEO
- Off-page SEO
On-page SEO: Also known as On-site SEO, it is the practice of optimizing your web page or content for keywords that you want to rank for and to improve traffic and search visibility. It is all about optimizing content to improve your ranking of search engines.
There are various techniques that you can utilize for On-page SEO which include: uploading high-quality content, optimizing a page title and meta descriptions, page content, heading, and content formatting, image optimization, URL optimization, and internal and external links.
Off-page SEO: Also known as Off-site SEO, Off-page SEO focuses on improving the overall ranking position of a website on a search engine result page. It is highly associated with link building as it contributes 90% to ranking a site on Google.
Most common SEO activities include link building, increasing linking popularity, article submission, and link exchange, etc. Additionally, there are many other advanced techniques that you can use, such as influencer outreach, guest posting, social bookmarking site, forum submission, blog directory submission, and article submission.
What Work Does an SEO Agency Do?
SEO agencies provide search engine optimization services to businesses to get a high ranking on search engine result pages, which directly improves the online visibility of a business.
Apart from this, SEO companies also take care of social media marketing, graphics designing, blogging, content marketing and promotion, PPC campaigns, email marketing, link-building, and all the activities related to digital marketing.
Benefit’s of Using an SEO Agency
Hiring an SEO agency is one of the best decisions you can make for your business. There are many benefits of hiring an SEO agency or company. For example, they can help your business’ website improve its search engine ranking, improve your website traffic, and provide you with measurable results.
Likewise, a certain SEO agency can also help you in creating and setting up a full-stack digital marketing campaign right from scratch. Also, by outsourcing your SEO task, you can look into more productive work for your business.
Now that you have understood what SEO is, how SEO works, and the importance of SEO, we must understand the cost of hiring a professional SEO agency.
What is the Cost of Hiring an SEO Agency or Company?
With the rapid growth of search engine optimization, it is no surprise that most businesses want to get the help of the most trusted Internet or search marketing agencies all across the globe. The question is, how much does it cost to hire an SEO agency in general?
That answer depends on tons of factors that are related to your business, such as your marketing budget and goals. That is why we have created this comprehensive resource to explore the average cost of hiring an SEO agency.
As you are reading, keep in mind that every SEO company’s price list varies depending on the agency. The search engine optimization costs that we have listed on this blog are based on a combination of general research and pricing of many SEO companies across the globe.
To put it in a nutshell, the average cost of hiring an SEO agency is around $10,000 per year. Remember, this cost depends on several factors like quality of services, the experience of the company, etc.
In other words, $10,000 is the yearly cost of hiring an SEO agency.
Additionally, we have carried out a deep research and came up with the following pricing models of how much it costs to hire an SEO company:
First, in this monthly search engine optimization pricing model, your business pays a monthly fee to retain your service provider. Moreover, you will often see such types of pricing plans with most SEO companies across the globe. Generally, a monthly search engine optimization plan will cost from $4,500 to $20,000 per month for small, medium, and large scale business organizations.
Next, with the hourly SEO pricing model, your company or business pays an hourly fee to your selected SEO agency, company or freelancer. In most cases, companies or freelancers will charge an hourly fee. However, some agencies will charge an hourly rate for requests outside your service agreement. Typically, hourly search engine optimization rates range from $100 to over $600 per hour.
Project-based price and cost
Finally, With the project-based pricing model, your company or business pays a flat rate to complete a project, like developing and launching a marketing campaign for a new product.
You can work with both freelancers and top SEO companies on project-based initiatives. Furthermore, we suggest going with SEO companies because they are more professional in nature and can offer you better services and cheap prices.
Generally, project-based search engine optimization costs range from $9,000 to $10,500 per project. Keep in mind that these costs are industry average. Thus, the cost can be different with several companies and agencies.
In general, search engine optimization costs vary and depend on factors unique to your business, especially when you are opting for project-based or hourly-based work.
What are the Factors That Determine the Pricing of an SEO Company?
Experience, Hire A SEO Agency
Above all, this is the most important factor that determines the cost of hiring an SEO company.
In the SEO or digital marketing industry, it is beneficial to partner with an experienced search engine optimization agency. For instance, few companies have more than 20 years of experience and many have just started their SEO business.
An agency’s experience gives a clear picture of not only their knowledge of digital marketing and SEO, but also their ability to achieve client goals.
Due to the value of their expertise, agencies with 20+ years of experience often charge more for their search engine optimization services, which makes sense. Also, we would suggest you hire an SEO agency with 5+ years of experience or more for better results.
Size and type of your business, Hire A SEO Agency
A significant factor that impacts your search engine optimization pricing is the size of your company and the nature of your business. If you are a small-scale company and into a simple business, then your search engine optimization costs will not touch the budget of a large, multinational corporation.
The size of your business often influences the type of SEO company or agency you partner with. Likewise, the nature of their services and their costs often reflect their actual customers, which means it is unlikely you will partner with a search engine optimization agency that serves the world’s biggest companies and Fortune 500 brands.
Conclusion: SEO is the Future
So, now that you know all about search engine optimization, what are your thoughts? In more ways than one, SEO is taking the business world by storm, and it is just the beginning. As long as you understand the different types of SEO and how it is used, then you have a piece of knowledge that will be invaluable. We hope this blog has provided you with everything you need to know about SEO. Furthermore, if you want to learn more about SEO and where to start, consider following our newsletter to stay up to date on the latest tips and tricks to optimize your content.