How To Do SEO Auditing With Screaming Frog? What is Screaming Frog? Screaming frog is a crawling tool that analyzes an entire website looking for problems. You can also call it an SEO spider. The software provides you with useful insights for your search engine optimization problems by crawling the whole website.
With the help of this Search Engine Optimization auditing software, you can examine different parameters on your website. For example, outbound links, site links, anchor text, meta descriptions, broken links, security, ALT tags, response time, and many more.
Screaming Frog will crawl more than 500 URLs for free.
Screaming Frog SEO Tool Review:
Something you must know about Screaming Frog is that it isn’t a cloud-based solution. Screaming Frog is a tool you have to download and install on your laptop or desktop. This tool works only in Windows, macOS, and Ubuntu. So, if you are working on any other operating system, you are out of luck.
If you decide to buy this software, the price is £99.00 annually for 1 to 4 licenses. But, if you want to buy more than 4 licenses, there are different prices. For 5 to 9 licenses you have to pay £89.00 annually, 10 to 19 Licenses need to pay £79.00 per year, and for 20+ licenses your bill would be £69.00 per year. Screaming frog is a British company, so you will have to pay in pounds.
It All Starts With Crawling
Once you will install it, just enter the URL of your site and the tool will start to crawl each page. If you have configured your website properly, it should crawl all the pages.
Screaming Frog crawler works the same way that googles crawler work on your website. It will find links on your website menu, header, footer, and within your content.
Now, you might be asking yourself: What are the benefits of a bot crawling all around my website? Crawling helps you find out website issues. For example, you might have broken links on your website, if so, Screaming Frog will find them. There are different issues that the tool can identify for you.
After completing the crawling of your site, you will have access to more information about it.
Luckily, it’s all categorized and put into separate tabs. Those tabs are Internal Tab, External Tab, Response Codes Tab, URL Tab, Page Titles Tab, Meta Description Tab, Meta Keywords, H1 Tab, H2 Tab, Image Tab, and many more
The Internal tab gives you every insight regarding pages on your website. Just like the case with the remainder of the tabs, the information is introduced in a table.
Each line in the table addresses a different URL.
For every URL, you’ll see significant information. For example, the status code returned, page title, meta description, H1 contents, H2 contents, and word count. It’s the best beginning stage in case you’re new to the tool. That’s the reason why it’s the default tab.
Obviously, the External tab will show you data about external URLs. While you won’t see as much insight regarding external pages as you do about inner pages, you’ll still get plenty of valuable data, like the content sort, status code, and the number of connections that point to the URL.
The Protocol tab shows you which pages utilize the secure (HTTPS) convention and which utilize the non-secure (HTTP) convention. Each line will show you the status code and content kind of the URL crawled.
Utilize the Response Codes tab to rapidly see which URLs on your site are returning something besides a decent (200) response.
The “bad” response is the 404 code (not found).
In any case, the report will show you redirect (3XX) and worker mistake (5XX) response codes.
The URI tab incorporates data identified with the said URLs. In case you’re truly keen on learning about the contrast between URLs and URIs, you can look at Daniel Miessler’s clarification. However, it’s anything but a subject that you’ll discover exciting. The tab incorporates data about every URI, like its content, status code, and hash esteem.
You may think about the significance of page titles in SEO.
That’s why the Page Titles tab is so valuable.
It remembers information about titles found for every URL.
For example, the number of titles per page and the length of each title.
The tab will also show you pages with missing titles, duplicate titles, and titles that are either excessively short (under 35 characters) or excessively long (in excess of 65 characters).
The Meta Description tab is one more tab that experiences its name. For every URL crawled, you’ll get to know the number of duplicate metadata found on the page, their contents, and their lengths. The tab will also show you pages that are missing meta portrayals, pages with duplicate meta depictions, and pages with meta portrayals with over 320 characters.
Programming as-a-Service (SaaS) arrangements use it constantly.
In case you’re keen on learning more regarding your AJAX URLs and the status codes they return, click on this tab.
The Custom tab will show data recovered with a Screaming Frog custom hunt. You can utilize custom inquiry to go through your HTML source and extract data with XPath, regex, or CSS Path. Then, at that point, you can make an inquiry explicit filter in the Custom tab to see the data you’re searching for.
The Analytics tab will show you measurements assembled from Google Analytics. That is, accepting you integrated the device with GA. In the event that you’re now acquainted with Google Analytics, the Analytics tab will show you natural information, like the number of meetings, level of new meetings, number of new clients, and average meeting duration. You can use this tab to discover pages with a high bounce rate.
Screaming frog is surely one of the best SEO auditing tools out there.
It will help you detect critical technical errors on your website. The downside of this tool is that it doesn’t have a free trial version.
Also, you need to download the tool on your pc or laptop to use it.
But overall the tool is quite good and will take your technical SEO audit to a whole new level.