How SEO Agencies Can Unlock Contract. What is SEO and why is it important? SEO stands for Search Engine Optimization. The better SEO your business website has, the more likely it is to appear and rank higher in search engines. Given the importance search engines play in today’s customer buying cycle, search engine rankings are more important than ever, given the importance of search engines in today’s customer buying cycle.
For example, according to Datareportal, more than 4 out of 5 purchase-focused shoppers are looking for a product or service online.
The higher you rank in search engines, the more likely people are to click on it. Some SEO tools found that the click-through rate (CTR) of the first Google search result was twice as high as that of the second.
Why should you hire an SEO agency?
The SEO best practices are constantly changing. New search engine algorithms are released regularly. Industry norms change from week to week (even day to day). And technically, it’s still quite difficult and time-consuming to implement the best SEO tactics to help you rank.
That’s why it’s better to spend your time hiring an SEO company than trying to do everything yourself. They have the agency, experience, and technical knowledge to get the best results in the shortest time.
Small businesses are now learning that SEO is becoming an increasingly valuable investment. Backlinko found that 65% of small business owners have worked with at least one SEO provider.
What is the minimum cost to hire an SEO agency?
According to Ahrefs, most SEO agencies charge around $2501-$5000 per month to optimize theirsearch engine business.
How much does SEO cost per month?
With that in mind, you may end up paying more or less depending on how extensive your SEO is.
At first glimpse, that may seem like a lot. But as we’ll see in a moment, investing resources in SEO can result in a great return on investment.
Is it worth hiring an SEO agency?
Simply put, investing time, resources, and work into better SEO pays off for most businesses.
It turns out that potential customers attracted through PPC are over four times more attracted through SEO. And as you can see, this is an excellent return on investment ahead of email marketing.
Simply put, SEO works. And when you work with the right SEO agency, you can be sure that your investment will be well spent.
OK, now that you have a better understanding of SEO and why it’s a good investment, let’s take a closer look at the 9 benefits of working with an SEO marketing agency.
Because, like most things in business, even though you can do everything yourself, sometimes it’s wiser to hire an agency.
1. Agencies know best
We will be completely honest with you. SEO is too important and complex to be handled internally by someone who is unsure what they are doing. Mastering SEO can take years, and it’s valuable time you shouldn’t waste if you want to get the best results.
When it comes to SEO, the agency knows best. By allowing someone in the know to take care of your site’s SEO, you’ll get the results you want, and it can also help you grow your brand or business faster, which is great.
2. SEO is always changing
SEO is so difficult to master that it is always changing. Search engines are constantly adding new things to their list of what they are looking for.
And if you don’t have time to keep up with these changes, you’ll soon be left behind.
Having someone knowledgeable about the latest SEO strategies and techniques can help ensure that your website is in good hands. This way, you can compete with your competitors and even beat them.
3. Increase your reach on the internet
It’s impossible to overestimate how influential a strong online presence can be for your brand or business. This is especially true if you run a business that is primarily online and where you need to get clicks to be successful.
And even if you are someone who does local business, improving your local SEO strategy is also important. This can help you attract new customers in your area, which is never a bad thing.
4. Avoid big mistakes completely
Because SEO is so complex and thorough, it’s very easy to make mistakes.
And most SEO mistakes revolve around something you didn’t do rather than something you did, making them all the more difficult to fix.
By allowing an SEO agency to handle the SEO of your website, you can fix all the major mistakes and even avoid them altogether.
5. Find out how to use Better Analytics
If you have a site running for your business or brand, you probably already know the importance of website analytics. With this in mind, this analysis can sometimes point you in the wrong direction if you don’t know exactly what to do with this information.
Working with an SEO marketing agency will help you better understand your analysis. And with this information, you can ensure that you are running your business and website in the best possible way.
6. Increase your income, How SEO Agencies Can Unlock Contract
With this analysis and a better understanding of what it means, you can make informed business decisions. And by making smarter decisions, you can increase your overall revenue and grow your business more easily.
7. Achieve your goals
As a business or brand owner, you know setting goals can help you succeed. And as we just discussed, setting goals with your analytics data is a great way to increase your sales.
Working with us can help you make the decisions that will earn you the most money, thereby helping you achieve your goals. So, if you need help achieving your goals, contact an SEO company today!
8. Focus on other things
If you own a business or brand, you probably already know that you need to delegate certain tasks to buy time during the day. By allowing the agency to take care of your SEO needs, you can spend your time doing other things, things you are good at, and making money.
9. Expand your team
To get rid of that last point, it’s important to remember that you can’t do everything yourself. Therefore, you must ensure that your team grows with you as you grow.
Well, here it is! Here are 9 reasons why working with an agency is an absolute must for your brand or business.
You can try to work with an agency that is second to none. They make sure your website is ticked in all the right boxes so you can increase your online presence and rankings for important keywords.
By gaining more of your online market share, you can reach new customers and increase your sales. And if you hire a professional to do it, it will be done right, and you won’t have to waste your time on it.
Expand your team by adding an SEO agency to your list today!
The past few months have been challenging for most businesses globally because of the COVID-19 pandemic. Most companies reacted by scaling down on their digital marketing actions in a bid to break even, as sales were usually going down.
Economies are now gradually recovering, and it is time for businesses, especially SMBs, to rework their marketing strategy.
In this blog post, we will discuss:
- How your SEO agencies/company can unlock contracts
- Top SEO techniques that you can suggest to your clients for better ranking after their search engine optimization breaks
Let’s get right into it!
How SEO agencies can unlock contracts
How can your SEO agency persuade businesses to get serious about search engine optimization now? Here are the insights:
1. Know the current state of your client’s business, How SEO Agencies Can Unlock Contract
Businesses are in either one of these categories:
- Triaging – where they focus on short-term plans trying to save up cash and rescue operations.
- Assessing – where optimism kicks in, and businesses gradually start to be ready to look into possibilities.
- Pivoting – where companies are shifting to focus on products that are on-demand right now.
- Investing – where companies are still thriving and looking for more growth possibilities.
You will suggest to a business whether to plan or hold its search engine optimization goals depending on its current condition.
You can decide where a business lies among the above 4 categories by comparing their website traffic for the last three months with the same period in the previous year. You can also analogize performance for a similar duration before and after the COVID pandemic.
A company with less than a 10% drop in conversions or traffic is probably investing and looking for new opportunities. One with at most a 30% drop is gradually beginning to access options. A business with more than a 30% gain in traffic or conversions is in the triage stage.
2. Know when to start the SEO conversation with your clients, How SEO Agencies Can Unlock Contract
Once you find out how your clients are performing, how do you engage with them?
For triaging businesses.
Keep sharing SEO reports to keep the relationship, but do not engage just yet.
Keep studying their gain in traffic or conversions to know when to open up the conversation.
You can open up the conversation by recommending a few solutions for assessing businesses.
3. Recommend the data that your consumers need to determine whether to start their SEO campaigns, How SEO Agencies Can Unlock Contract
There are several vital points you should consider when you are speaking about restarting SEO to your clients. These include:
Keyword research: Because of the pandemic, a lot has changed in the past few months, so there is a need to understand what is hot right now. With the help of keyword research tools to find out which topics people are looking for right now in your consumer industry.
You should also identify the keywords your client competitors are ranking for right now, encouraging your clients to get back to their SEO campaigns.
Think with Google provides weekly analytics on the current market trends.
SEO monitor Search Trends After COVID-19 can also provide valuable insights into what people are interested in.
- Evaluate brand vs. non-brand traffic Non-brand traffic is what drives most of search engine optimization. Consider which brand and non-brand searches are getting in more traffic. That way, you can offer your clients the importance you can add to their business.
- How seasonal markets have been affected by a pandemic Look at the various shifts in demand and whether COVID-19 has influenced some of these demands. You can then inform businesses when to refocus their actions.
- Calculate projections of business results based on suggested SEO steps You need to show your consumers the value of your SEO suggestion by calculating traffic points, conversions, or clicks that your clients should hope.
Top strategies for SEO right now – SEO checklist
There is a massive shift toward internet buying as people aim for safer ways to shop for products. Businesses must optimize for a better online presence to see growth. Below are the three must-have SEO techniques that all companies need to adopt:
Optimizing for rich results
The rich results are the styling features you include in your search engine result page to show essential information about your product or service. These include content in the people and ask section, podcasts, images, breadcrumbs, etc.
Rich results show you more real estate on the SERPS, which allows your business to be more visual to searchers, increasing traffic to your website.
You should aim for and optimize rich results to improve your online presence. Some beneficial techniques to maximize your rich results are:
- Featured snippets or Position 0
The process of ranking for rich snippets, How SEO Agencies Can Unlock Contract
- What are your possible keywords? Concentrate on question keywords
- Are you ranking on the first page of Google?
- Answer the question concisely using 40-60 words and create content using a casual tone.
- Track results using SEO tools such as SEMrush, Moz, and Ahrefs.
- Repeat the process as Google SEO is constantly changing