A Detailed Timeline History of Search Engine Optimization. The practice we know as SEO started during the mid-1990s. Keep reading through the blog to learn more about Search Engine Optimization or SEO.
As you can see, search engines have changed how we find information, research, shop for products and services, lure ourselves or connect with others.
Behind almost every online destination – whether it is a website, blog, social network, or application – is a search engine.
Search engines have become the linking force and reliable guide for everyday life. History of Search Engine Optimization.
Through the various notable milestones of search engine optimization, you can understand the base of this technology, which has become a significant part of this world.
It has so happened that during the last decade of the 1900s, the search engine landscape was very competitive.
Your choice of search engines – human-powered directories and crawler-based listings – included AltaVista, Ask Jeeves, Excite, Infoseek, Lycos, and Yahoo.
And in the initial stage, the only desired way to perform any type of SEO was through on-page activities.
On-page activities included optimizing for factors such as:
- Ensuring that the content was of standard, thereby signifying relevance.
- Assurance of enough text.
- HTML tags needed to be accurate.
- Presence of internal links and outbound links.
If you wished to rank well in this era, the trick was easy: repeat your keywords throughout your web pages, including those meta tags.
Do you desire to outrank a page that uses a keyword 100 times? Then it is better to use the keyword 200 times. This practice is known as spamming.
Because of the continuous transformation in Google’s algorithm, search engine optimization is constantly in flux. Keep reading through the blog to learn more about how SEO has changed.
In the initial years of SEO, web admins would fill up their website pages with keywords to rank higher. Black-hat keyword–stuffing tactics were used by those webmasters, for instance, hiding them within invisible text or inside the website’s code. Google got to know about this concept and then adjusted the algorithm.
With the changes in Google’s algorithm, websites that employed these black hat SEO tactics decreased their Google rankings. From that moment onwards, Google prioritizes and rewards sites with appropriate keyword placement in content.
After the shift in how SEOs used keywords, changes took place in how content gets written. Initially, SEOs emphasize quantity rather than the quality of the content. They would extract numerous irrelevant pages that were poorly presented, loaded with keywords, and duplicate content.
For some time, these websites could easily rank for various keywords, despite having low-quality content for their users. Notably, most users who find a site are known to be Google users, and Google probably brought them there. Therefore, it is Google’s responsibility to ensure that it instructs users on quality content on well-known sites.
Now the focus has diverted, and Google emphasizes well-written and informative content. To rank in Google for a keyword, SEOs must now focus on writing standardized content that considers keywords.
Notably, over the past decade, there has been a shift from desktop to mobile search traffic. With more people browsing on their phones than ever, Google has taken the initiative of rewarding mobile-friendly sites.
Over the last few years, more websites have been optimized for mobile to accommodate this change in how users search. Additionally, with mobile–first indexing, Google utilizes the mobile version of your site for indexing and ranking, making it even more vital that you optimize your website for mobile devices.
Over the last couple of years, one of the most significant transformations in SEO revolves around indigenous search because local searches have become more usual and specified.
By understanding the new focus on indigenous search, localized firms have additional ways of reaching their target audience. Google My Business allows indigenous firms to create a profile to rank in indigenous searches.
Along with the increase in indigenous search comes some more opportunities for keyword optimization. SEOs can now optimize content to rank for location-specified keywords that help them reach their target market more.
In the year 2000, Yahoo partnered with Google. Previously Google was hardly known as a search engine. History of Search Engine Optimization.
This partnership resulted in the tagline: ‘Powered by Google.’ They presented their most significant competitor to the world and became known to everyone.
Before this incident, search engines mainly ranked sites depending on the on-page content, domain names, ability to get listed in the directories mentioned above, and initial site structure.
Also, it needs a statement in this context that Google’s web crawler and PageRank algorithm were revolutionary for information sustenance.
Google needs to analyze both on-page and off-page factors – the quantity and quality of external links directing to a website and the anchor text used.
Furthermore, if you analyze it this way, Google’s algorithm was about you, i.e., ‘when people are talking about you, you must be important.
Even though links are one component of Google’s overall ranking algorithm, SEO practitioners consider links the most crucial factor – and a complete sub-industry of link development formed.
Over the next few years, it became a race to acquire as many links as possible to rank higher.
Links have become a heavily abused tactic that Google would need to address in the following years.
It was in the year 2000 that the Google Toolbar became available on Internet Explorer, allowing SEO practitioners to see their PageRank score (a number between 0 to10).
Google created the Google Toolbar in an era of enormous link exchange requested emails. History of Search Engine Optimization.
So with PageRank, Google significantly introduced a measure of currency to its linking. Much like the domain authority that is misused nowadays.
- Google’s organic results also got some company in the form of AdWords advertisements starting in 2000.
- These paid search advertisements began appearing above, below, and to the right of Google’s unpaid results.
- In the meantime, some web admins informally met at a London pub to share SEO details in 2000.
- Then, this gathering turned into Pubcon, a vast search conference series still in operation today.
Over the coming months, the SEO world got used to a specific time during which Google updated its index and links, resulting in significant ranking alterations.
During the initial years of SEO, many people participated in link development programs that gave their websites many fake links from numerous sources to increase rankings. Google caught this technique and now penalizes, bans, or de-lists websites participating in these link productions.
Instead of this, Google now provides value to those websites that have acquired links in natural ways. Day–to–day link development strategies include guest posts or developing backlinks from important and legalized websites or digital libraries.
We hope this blog has provided you with everything you need about the detailed timeline history of search engine optimization. Furthermore, if you want to learn more about SEO’s timeline history, consider following our newsletter for more updated information.