The emergence of digital marketing trends after COVID. The pandemic upended lives and livelihoods worldwide, forcing consumers and businesses to adopt new digital behaviors. Homebound shoppers abandoned ingrained shopping habits, propelling eCommerce into overdrive and compressing a decade of digital adoption into 100 days. Companies reacted to the digital-first marketplace by quickly pivoting and innovating in order to find new ways to connect with new customers.
But while the COVID-19 crisis has become an unmitigated tragedy for many companies, hundreds of others have taken the results in their stride. Industries were already showing their presence online before the pandemic hit.
With a nearly 100 percent gain in online sales worldwide, companies and entrepreneurs realize that the shift might be more challenging and long-term than they ever thought.
The emergence of digital marketing trends after the corona period
The global economy is in a state of “coronavirus shock,” and the effects are serious. The microbial virus managed to stop all of humanity and its incredible development. This causes the person to stop and realize that life and its situations are not always predictable or pleasant. So, companies have to prepare for the worst as much as possible to get the best.
Companies big and small together make up the market. Therefore, the market is also at an unstable low. Overall, consumer sentiment was low, as were sales in the market. Yet some companies have not only thrived during these difficult times but have also reached incredible heights.
For example, White Hat Jr., a robotics training platform for children, has grown 40% per month since its inception. Their post-COVID sales have doubled, with only Mexico sales growing 200 percent. The idea here is to get into the market for products and strategies to address newer consumer choices and perceptions.
The report also advises that the influence of the coronavirus on other industries, such as mobile devices, is in some ways less discouraging and moderately progressive.
An examination of the current business scenario will show that it is now more than ripe for companies to seek and take “unprecedented steps” and that the sooner, the better.
A vivid example of the adaptability of the Indian economy is the sudden surge of companies and brands trading hand sanitizer, face masks, PPE kits, and more. However, there is still a severe need to develop units that are already functioning, lose their way back into sales and growth, and create new business modules that have the power and ideas to withstand another crisis to come.
Here are some learned trends that will help companies reassess their growth and sales strategies during these challenging times:
1. COVID-19 and its aftermath
Like any other sector, the pandemic has affected the digital marketing sector. Marketers saw many things that were new to them. Their events get canceled, teams started to work remotely, and campaigns get shifted. They became more focused on providing helpful information and solutions to customers during difficult times. They were more concerned with using the more proper voice and tone to become relevant than ever.
Some marketers did well in connecting with customers in the new normal. Emphasis was put on enhancing customer relationships as well as customer loyalty and engagement. More importantly, empathy has become a moot point for marketers. Marketers put themselves in customers’ place and ask how they can help.
2. The acceleration of digital
As in-person events became almost impossible, marketers turned to virtual events. New digital marketing channels emerged to connect with customers. Due to lockdown and other restrictions, many consumers were spending more time online. According to a Forbes report, internet users have gone up by 70% during the pandemic.
Naturally, marketers go to those channels where customers congregate to connect with them. Social media, mobile, email marketing, websites, blogs, landing pages, webinars, and more offer a good chance to engage with customers.
According to a CMO survey, 85% of marketers have witnessed that customers have shown openness to digital offerings during the pandemic, and 84% of customers placed an increased value on digital experiences.
Marketers must use a digital-first focus to connect with their audiences.
3. Use of big data
The world has more data than ever before. The amount is growing day by day. NodeGraph states that by 2025 the world data will reach a whopping 175ZB. According to NodeGraph, online minutes online saw in 2020:
- 480000 tweets written
- 4.7 million videos viewed on YouTube
- 4.2 million search queries on Google
- 200 million emails delivered
- 60,000 images uploaded
Big data helps forecast weather, suggest movies, songs, and books for consumers. It can also tell marketers what channels consumers prefer.
Big data offers huge competitive advantages to marketers over their competitors. Big data helps marketers to understand their customers. It also helps them to gain knowledge on how to solve their problems.
4. Anyone can become a content creator and publisher
3.7 billion Social Media users worldwide create content every time they post something. TikTok and Snapchat users put up video content. Instagram features pictures and reels of people’s lives and careers. There are over 500 billion blogs in the world. In 2017, several self-published books crossed 1 million marks. Multiple publishing platforms exist where people share their insights, knowledge, fiction, poetry, etc.
The Internet has completely changed the idea of content marketing. Content creators want to stay relevant and catch people’s attention. Content marketers will never run out of options for videos, blogs, webinars, interactive content, and infographics.
5. Global connectivity
4.66 billion people, around 59% of the global population, are online. NodeGraph has found that in 2020, there were:
- 5.1 billion phone owners
- 2 billion online shoppers
- 3.7 billion social media users
Numbers show that people are more connected than ever before. You can network with people living on other continents. You can play online chess with them or attend online book clubs. The possibilities are endless.
Marketers should consider their audiences. Who is visiting their website and blog, and where are they from? Are they able to expand their audience because of global connectivity? How are they adjusting with their marketing?
Because of linguistic and cultural differences, an email sent to a North American audience may not work well when sent to a European audience. Do you conduct webinars and online events for different countries and regions?
You need to pay attention to your audience and how it grows. You may find untapped regions with their cultures. If you correctly do these, you can stand out as a leader.
6. A more integrated approach
Online marketing cannot work in isolation. Specialists are offering the rise of integrated marketing where brands are aware of the changing needs and behavior of the customers.
Marketers would need to comprehend the consumer at every step while using custom tools, data, and tech to stay forward in the game.
Traditional brand models provide shoppers with a generalized experience. But the keywords in the new norms would be “personalized” and “appropriate” instead of a wholesome knowledge designed to cater to everyone.
Marketers in the post-COVID-19 period will have to review what technologies they require, which ones can help them save money, and which ones can assist them in transforming their businesses that have been changed by this crisis.
Therefore, the latest marketing technology that helps with the above business requirements will be regarded as essential. The rest may end up in the garbage heap of tech-driven promises that never delivered true Marketing ROI.
Consider the traditional brand funnel system that has been used to trace the behavior of a client. The structure starts tracking from the moment the customer realizes the need for a product and begins their search for it when they make the purchase.
When it comes to a digital market, such trends have become outdated. The buyer, in this case, might not even be aware of a product while surfing the internet.
7. Focus on ROI
This massive change in the market caused by the inflow of online buyers would obviously mean that businesses would have to improve their investments in building their presence and marketing their products & services online.
All the high ROI (Return on Investment) generating tools and digital media, including Search Engine Optimization, advertising, and conversational marketing, will witness remarkable growth in investments during and post-COVID-19.