15 Easy Blogging Tools to Use In 2022. The right blogging tools give you the power to generate more leads, encourage building trust with your readers, and most importantly, help you improve your rankings on search engines. Starting from planning to SEO to promotion, there are different tools available in order to maximize your blogging efforts.
In this piece, we’ll discuss some blogging tools that will eventually help you to write better, publish faster, and most importantly, rank higher on search engines, which in return you can attract more visitors and high-quality leads to your blog. Let’s find out!
1. CMS Hub
CMS Hub offers you a blogging platform that’s fully integrated with HubSpot’s marketing, service, and sales tools. The entire thing comes with a built-in CRM.
It means you get all the functionalities that you expect from other platforms, such as an intuitive blog editor.
You can also preview how your post will see on any device before you publish the post. You also have the option to add CTAs and forms.
CMS Hub also has robust blogging and landing page tools. This helps you to create search-engine-optimized content. The entire thing is based on the best practices created by Hubspot’s Knowledge base.
As a blogging platform, WordPress is known for its flexibility. It has a drag-and-drop block editor and also has more than 80,000 plugins and themes. You have the option to create a customized blog that looks and feels like you can decide. One thing you need to ensure is that you have the required time and resources in order to invest in purchasing, downloading, and maintaining third-party tools and templates accurately.
If you have a better understanding of the functionality of WordPress, then that can lead you to more successful executions. This will eventually help the readers who will enjoy navigating through a truly professional blog.
If you’re in search of a more lightweight CMS platform that is dedicated to blogging, then Ghost is an excellent alternative to WordPress.
It has a great intuitive editor, top-notch built-in SEO tools, awesome responsive layouts, and an out-of-the-box email subscription.
All these things help you to easily create and manage a blog.
4. Make My Persona
Establishing for whom you’re writing is one of the first steps of creating a blog strategy. Make My Persona is an absolutely free tool made by HubSpot that will show you the process of how to build a reader persona.
Reader personas act as fictional representations of your perfect readers. You have the option to plan and create blog content that talks about your readers’ goals, behaviors, and concerns. The creation of reader personas is important as it ensures the right content for the right people. Reader personas also help to tell the tone and style of your blog.
SEMrush helps you to take your blog planning to the next level. SemrEMh is a premium tool that helps you to do keyword research, tracking of the keyword rank, audit of the site, and traffic analysis. Using Semrush, you can discover long-tail keywords which give the perfect chance of ranking against organic traffic.
You can also use SEMrush to advance your SEM efforts. This will help you to out-rank your competitors on SERPs. SEMrush allows you to find your main paid search competitors and discover the keywords they’re bidding on. SEMrush also enables you to take note of their regional presence and the constitution of their ads. This information is important to creating and managing your own paid strategy.
6. Keyword Planner
To get a free and simpler alternative in comparison to SEMrush, you can check out Keyword Planner. This SEO tool offers you to research keywords and design your content strategy. After entering a keyword, the tool will automatically generate the search volume of that keyword along with related words and phrases.
7. Google Trends
Many bloggers use Google Trends with Keyword Planner. This helps to find any keywords identified by the Keyword Planner that can be run through Google.
You’ll get to see how its search volume changes over time, how it acts and performs based on its region, and what type of topics and queries are associated with this keyword.
This will give you the option to create a content strategy that includes seasonal trends, attracts an audience from across the globe, and acknowledges associated keywords that people are looking for.
Quora is more than just a platform to engage with and develop an online community. It is also a fascinating place to discover ideas for your blog.
Quora is a Q&A website and crowdsourced. In Quora, users can post questions and obtain answers from anyone. If you scan this site, then you will uncover questions that real people asked most frequently. This is an awesome way to supplement your keyword research. You don’t have to pay for Quora to use; you just have to create an account.
9. Twitter Topics
You can use Twitter to implement a similar strategy, using Twitter Topics.
It helps users to choose and follow the trends they feel interested in from a list of “Topics.”
For instance, you may follow the Topic “SEO” on Twitter. Then you’ll receive news and tweets concerning SEO that will start coming up on your Twitter feed automatically. With this, you can stay up to date on the latest discussions concerning SEO, which you can use to inform your blog strategy.
So far, we’ve shown you a few tools and platforms that you might use to generate blog ideas. In order to stay organized, you can assemble all of them in one place using Trello.
Trello is basically a visual collaboration platform known for its task management service. Trello allows you to create a card for blog posts. This includes the title of the post accompanied with any additional notes. You have the option to assign these cards to writers, including the due date, develop checklists for each assignment, and make them into categories with magnificent color-coded tags.
Though Trello is free to use, paid plans are also available for bloggers who like to connect their board to Google’s Drive or require other advanced features like shortcuts for keyboards or create workflow automation against each board.
11. Blog Ideas Generator
After knowing your target audience and the keywords that you’re planning to target, you need to start writing. If you require help to turn your keyword research into the content, visit Hubspot’s Blog Ideas Generator.
You have the option to enter up to five words that tell about the topics you want to pen about in the search bar. Then click on the “Give me Blog Ideas” to see an automatically-generated list of five blog ideas.
You can also submit a form to get access to a year’s worth of blog ideas and details on the process of how to advance your SEO strategy. This tool is absolutely free to use.
12. Content Idea Generator of Portent
Portent’s Content Idea Generator is like HubSpot’s Blog Ideas Generator. It provides headlines depending on the keyword that you type in the search bar. It is designed to obtain both clicks and links. The headlines that this platform creates are intended to be “funny and shocking.”
Though this tool won’t work for all types of brands, but it might work for your blog, especially if you’re in search of a boost in social traffic.
13. Headline Analyzer of EMV
The EMV Headline Analyzer is able to calculate the emotional marketing value of the headlines. In emotional marketing, marketers use emotion to make your audience notice, share, remember, or otherwise give respond to your content.
After putting your blog title into the search bar, this tool will look for and analyze the emotional words present in your headline. Along with a brief explanation, it will tell you the score based on the emotional appeal. Titles with scores that fall in between 30% and 40% will get a distinct position in SERPs and social feeds.
14. Hemmingway App
Creating a catchy headline is nothing sort of job in comparison with creating a good blog post. You need to keep your audience engaged from the headline to the conclusion; it means your text should be readable.
Hemingway App is a free tool that helps you to analyze the readability of your text. It shows any sentences that are either complex or dense, usage of passive voice, or presence of too many adverbs. It helps you to edit accordingly. Hemmingway App also calculates the readability score so you can make sure your writing aligns with the persona of your reader’s vocabulary and understanding.
Along with Hemmingway App, you can use Grammarly to write really engaging and grammatical-error-free blog posts. The premium version of it not only checks your grammar, spelling, and punctuation, but it also recommends the right vocabulary to use and detect any form of plagiarism.
Use the above tools to create content.
You can promote your blog on social media to increase your website’s traffic.
Also, you need to ensure that using a CMS platform integrates with the above tools and offers some out-of-the-box SEO functionality.
If you are able to invest in blogging in this way, you’ll not only be able to increase your ROI and maintain a lasting, positive impact on your company.
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