Double Your Rankings With LSI Keywords. If you’ve researched SEO, you must have come across the terms Semantic Web or LSI Keyword Research.
Often, many think that they relate to keywords. However, that’s not the case. To fully understand LSI keywords and how it really works, read this piece. Without wasting much time, let’s start with the big story – the semantic web.
What are Long Tail Keywords?
Let’s get started with a definition. Long-tail keywords are those three or more keyword phrases that are very precise to whatever you are selling. Whenever a customer uses a particular search phrase, they tend to look for precisely what they are going to buy.
Long-tail keywords are also often lower volume and lower difficulty.
To understand this clearly, let’s also determine head keywords.
A head keyword is generally a high-traffic, high-difficulty term that constitutes an entire topic.
While they’re searched for frequently, they’re not always 100% clear about what you’re promoting with your content.
To summarize, long-tail keywords are more likely to have the following characteristics:
- They have low competition.
- They have a low monthly search volume.
- They consist of at least three words.
And short tail keywords are likely-
- They’re just one or two words.
- They have high competition.
- They have a high number of monthly searches.
Do long-tail keywords perform better than short-tail keywords?
There are some situations where it’s more beneficial to target long-tail keywords than short-tail keywords.
It’s easier to rank for long-tail keywords as compared to short-tail keywords. It’s crucial to consider the strength of the competition before targeting a keyword. If the competition is very tough, you’ll require investing more resources to rank for a keyword.
Long-tail keywords can signal user intent
Let’s look at our short tail keyword “Nike Shoes”. There are many various reasons why you’d put that keyword into Google or other search engines. You might want to buy Nike shoes, but you also might want information about the new release shoes, an image, or something else entirely. The user intent is unclear.
Our long-tail keyword is a different story. When I put “Air Jordan Nike Shoes” into a search engine, it’s probably because I´d like to buy that same pair of shoes.
Higher conversion rate and lower bounce rate?
Mens white Nike t-shirt is a long-tail keyword. If I’m looking to purchase these, and your site comes up first and is exactly what I’m searching for, I have a much higher possibility of converting and less chance of bouncing back to Google.
Long-tail keywords can help you add context to your website or blog.
If you analyze Google’s SEO algorithm minutely, you will find that Google has always highlighted contextual searches. Google’s algorithm Hummingbird was launched to look into the contextual depth of the blogs. This detailed SEO algorithm notices how efficiently your website or blog matches exact search phrases. There are no alternatives to long-tail keywords to add deep contexts to your blog or web content.
Long-tail keywords are users’ favorites
Most search engine searchers desire to get accurate results by inputting long-tail keywords while browsing. Long-tail keywords redirect people to websites that have information related to their users. While putting a short-tail keyword in the search, a user usually doesn’t reach their wished search results. Long-tail keywords support users to express the exact things that they want to know. Naturally, long-tail keywords are preferable options for users. In addition to that, long-tail keywords play vital roles in terms of mobile site optimization.
What is the Semantic Web?
To put it simply – the semantic web is the aim to create web content in a way that they’re not only understandable to humans, but also to machine readers. Examples of machine readers are search engines, web crawlers, or even web browsers, such as Google’s very own Chrome browser. If your content is understandable to machine readers via the usage of LSI Keyword, it will grant significant benefits.
A few examples:
Most marketers create content that is understandable to search engines like Google, Bing, or Yahoo. In order to do that, you need to understand how search engines decode the meaning or context of a website. If you know how search engines attempt to understand the contents, you can participate in making the process easier, faster, and more accurate for them. This creates a win-win situation where search engines can display the best results and you, as a marketer, get a better, more accurate ranking.
How do Search Engines understand Context?
Search engines began their journey relatively simple. They just take the words typed in a search query and match them with the ones found in web pages existing across different websites on the internet. This often ends up with inaccurate results. It fails to fit the user’s search intent. That’s because the keywords on their own can refer to a multitude of different subjects.
Take the example of ‘apple’. It can be a sweet red fruit. It could also refer to the company that manufactures those high-priced tech gadgets. So how do search engines differentiate? A popular way to search for information and find related results is through Latent Semantic Indexing (LSI).
What is Latent Semantic Indexing?
In simple words, LSI is a system to understand the context of how a particular keyword is used. This is achieved by examining the rest of the content where the keyword is discovered for consistently reappearing complementary keywords. By analyzing numerous documents, a system can understand which complementary keywords are often used in a context circling around a particular keyword. This information can be used in opposition to finding the context a keyword is used by researching the other keywords that appear in the rest of the text. Don’t worry if you’re having trouble understanding. With some examples, it will be as clear as water.
Take the ‘apple’ example again. If in a set of content you can find the words “healthy”, “sweet” or “fruit salad”, then it’s safe to say that the word “apple” in this context means the fruit. However, if you find words like “lightning port”, “iPhone” or “AirPods”, it becomes clear that “apple” in that context means the tech company. These accompanying words add context to the main keywords and these are known as LSI keywords.
How To Use LSI Keywords to Boost Your SEO?
If you add the right LSI keywords in your content, you can solidify the context of your article to be picked up easier by search engines. This makes rankings better and more accurate. But do you know the process of using LSI keywords in your content? Basically, there are 2 steps to follow in using LSI keywords.
1. Finding LSI Keywords
First, you need to find a way to collect related keywords for your content. There are multiple numbers of tools and methods available for finding LSI Keywords.
Keyword Intelligence by BiQ
Simply enter your targeted keywords in the Keyword Intelligence. And in return, it will offer a list of valuable keywords for you. Each keyword will also offer important metrics, including trend, volume, CPC, competitions, intents, and value. If you are unsure which keyword to use, you can sort the keyword according to its value. A higher-valued keyword ensures that it will give you more traffic at lower competition. Keyword intelligence gives you the chance to foresee the intent of each keyword. If you know your user’s intent, then you can gauge what they want to read and potentially turn them into your loyal readers.
Go ahead and try out Keyword Intelligence. It is absolutely free.
LSIGraph is the next go-to LSI tool. It is another good keyword tool you can use to get LSI keyword suggestions. The use is simple, you just have to type in your target keyword and it will generate a huge list of LSI keyword suggestions. It has a paid version but you can use its free version.
Google search engine is a good way to get some ideas on LSI keywords. When you start typing a keyword in the Google search box, Google will try to predict your search as you type based on popular searches. These predictions or suggestions are often considered usable LSI keywords.
Google Related Searches
When you make a Google search, usually Google provides a list of related searches at the bottom of the page. You can also find some LSI keywords from there. Finding LSI keywords is a huge task, but these four ways would make a good start. Once you are able to get enough LSI keywords suggestions, you can start selecting those that are closely related to your context.
2. Implementing LSI Keywords
After selecting the most relevant LSI keywords, it’s time to include them in your content. Generally, you can use them anywhere. You can make the best out of them by including LSI keywords in this manner:
How To Automate The Entire Process
Using LSI keywords inside your content to better SEO results isn’t too hard. However, it can still consume your time and effort. You need to do a lot of in-depth research to do it correctly. If you’re doing a lot of content, they add up real quick. However, if you have other things to do, it is not a good thing. So, how do you get it out of your head while still gaining benefits out of LSI keywords? You can use a tool like SEOPressor Connect. You must have remembered that you need to go to a few places to get suggestions to be included in your content. This works, but it also sidelines the process of implementing LSI keywords from the optimization of your content. The new SEOPressor Connect solves this problem by incorporating an LSI engine. This is not just any LSI engine – it is powered by LSIGraph.
LSIGraph is arguably one of the best LSI keyword generators. You don’t need to do the additional task of doing separate LSI keyword research. SEOPressor Connect creates a list of LSI keyword suggestions and crosses those already used in the content. This helps you to have a mini checklist to keep track of LSI keyword usage in your content. When calculating your content’s SEO score, the implemented LSI keywords are considered. LSI keywords help to improve your SQ Density (Semantic Quality Density). It means how well your content can be read by machine readers, such as Google.
When it comes to LSI Keywords, SEOPressor Connect can help you with:
- Suggests LSI keywords for up to 3 main keywords
- Incorporates LSI keyword usage in calculating the SEO score
- Keeps track of LSI keywords that are used and unused in your content.
This has massively improved the LSI feature. It has also improved a slew of many other critical SEO features which made SEOPressor Connect almost the complete SEO plugin for WordPress. Because of this, you don’t have to depend on multiple plugins or don’t have to use external tools which come with a lot of hassle and complications.