Can Online Reviews Help In SEO Ranking? Before you try a new product or service, what is one of the first things you do? In the event that you’re similar to many individuals, you look at the online reviews. What are previous customers saying? Were they satisfied? Did they get bad service? The answers to these questions can assist you with deciding if you have any desire to try them out or scroll down to the next choice. This is the reason why online reviews are important for any business or customer. They can represent the deciding moment of your business without the customer truly getting to know you. Good reviews can assist with catapulting your business while bad reviews can leave you in the dust.
Remembering these factors can assist you with capitalizing on your online reviews.
The Importance of Online Reviews
If you were wondering how critical online reviews are, consider this.
Statistics show that 79% of buyers trust online reviews as much as personal suggestions.
Google is the most famous for online reviews, with 59% of consumers using it to read reviews.
More than half read at least three to 5 reviews before deciding to purchase a product.
Four reviews are not enough to base a decision on, so you need to make the most of them!
Search Result Reviews and Rankings
There are various factors that contribute to a website’s search engine rankings. Google has more over 200 ranking factors that make up its algorithm, reviews are included. While there isn’t a specific list of how ranking factors are weighted, we know they have a significant impact. So don’t overlook this vital element of your brand marketing.
You should be focusing your efforts on:
- Number of reviews for your business
- How often a review is submitted
- Number of sites where your company has reviews
- Quality of the person leaving a review – do they review other companies regularly, or are they a one-time reviewer?
These factors can help you make the most of your online reviews.
The business benefits of reviews
- Having 4 and 5-star reviews shows your company can be trusted to deliver on its commitments. This means customers are more likely to pick you over competitors.
- Many positive reviews boost the likelihood of convincing customers to spend more money on products or services. In fact, research has shown that buyers are likely to pay around 31% more on products and services from businesses with excellent reviews backing them up.
- Studies also show that having a four- or five-star review on your Google My Business(GMB) profile raises click-through rates, so reviews also deliver more traffic to your site, too.
- More than seven in ten consumers trust an online review as much as they would a personal suggestion, making reviews as powerful as word-of-mouth marketing for increasing your business.
- A study by Harvard Business Review recommended that enhancing the average review rating on Yelp by one star could lead to a 5%-9% gain in revenue.
The effect of poor reviews on your business
- Negative reviews can damage a business’s prestige, profitability, and trustworthiness.
- One negative review can drive away roughly 22% of buyers, whereas around three negative reviews can drive away 59% of consumers.
- One single negative review could cost your business consumers, with 40% of consumers saying reading a negative review makes them want to take their cash elsewhere.
- People hesitate to buy from businesses with no reviews or stars.
Do reviews impact local SEO rankings?
Yes, search engines like Google will factor in your review profile (including quality and quantity) when calculating your search rank. We have shown that customers love reviews and often use a good or bad review to validate their decision to do business with you or look elsewhere. Search engines also take a similar view.
It should be no surprise that reviews and search engine optimization(SEO) are closely linked because they have the same purpose. A search engine like Google wants to help its users to find the right product, service, or information in the quickest time possible. Reviews serve to split the good from the bad and assist customers in finding the best local business for their needs.
Think of reviews as crowd-sourced suggestions—a four or five-star review tells a search engine that they can confidently show that business in a premium, high-visibility area.
Clearly you need as numerous positive reviews as possible.
However, what may not be as obvious is that you also maintain that your company should be featured on as many sites as possible.
The more review sites your company is featured on, the better backlinks your website gets. Of course, you need these to be positive reviews.
How would you get those positive reviews? Commonly, it’s as simple as asking.
Overcoming the Challenge
Allow us to share a previous encounter that shows that it is so easy to ask for a review. we were out to dinner at a new restaurant and the food was fabulous. The waiter knew that we were enjoying the food and asked us to leave a review. He consequently offered free beverages on the off chance that we left a review on Google before we left. While that unquestionably sweetened the deal, we would have left a positive review regardless. All it took was for him to ask for the review simply. The fact that he added motivation just made us believe should do it more.
What Does All This Mean?
Basically, that’s what it means in the event that you realize you are offering good service and you have happy customers, ask them to leave a review.
To offer a motivator, stunningly better.
That one review can leap to similar ones. In our case, we enlightened our friends regarding our great experience as well as the review and free beverages.
The business proprietor obviously knew that he has good food and knew the significance of good reviews. Offering a motivation was just a bonus.
Making Google Work For You
In the model over, the review went on Google which will just assist with strengthening that business’ standing. Google My Business will help with reviews that are left there. You’ve likely noticed reviews on the right side of Google’s search results. One of Google’s algorithms uses location and distance ranking criteria to further develop nearby search results. As a business proprietor, you should ensure that your website is optimized accurately for Google My Business. A verified Google + page can allow you to respond to reviews. Since Google Maps uses the information and reviews, the more happy and positive reviews you have, the more trustworthy your business will appear.
How You Can Take Advantage of Positive Online Reviews?
Monitor satisfied customers who you think will leave positive reviews.
Besides Google, ask customers to leave reviews on various sites like Yelp, Angie’s List, or any others that individuals would seek. You can make it easy for themselves and send out a link in a follow-up email. They should simply tap on it and post their review.
Keep a list of satisfied customers who you think will leave a positive review. While you can never be excessively sure of their genuine review response,you shouldn’t actively seek reviews from unhappy customers.
What Can I Do If Noen of My Customers Wants to Leave a Review?
To leave a review, now is the right time to get inventive. You might need to consider an impetus for leaving a review. A contest generally works because it gives an impetus as well as allows your customers to draw in with you. At the point when customers feel associated they are bound to choose your business over another.
Overcoming the Negative
No secret individuals love to recount their shocking tales of bad service. They feel as however they are getting back at the business they feel violated them. Chances are you’ve informed a friend or two when you’ve had bad service. However, what about the last time you had great service? Did you rave about it? Even better, did you leave a positive review? You might not have because we often anticipate great service.
The fundamental way to beat negative reviews is to not convince individuals to leave one. This means focusing on the best customer service like clockwork.
Respond to Your Reviews
Whether your reviews are positive or negative, you need to respond to every one of them. Keep in mind, individuals like to feel an association. At the point when you respond, they feel like they realize you better. Of course, the way you respond to a positive review versus the way you respond to a negative one will contrast.