The Best 9 Google Keyword Tracking Tools For SEO. Before delving deep into the Google Keyword Tracking Tools, let us first understand what keywords are. Keywords are said to be a basic component of SEO, and as such, you need to know how they are performing.
Now, Keyword Tracking allows you to understand if your SEO strategy is working or not and if your optimization efforts are indeed paying off. Below are some of the following reasons for tracking keywords:
- Keep a check on your competitors
- Increased visibility
- Analyze rank drops
- Point out keyword opportunities
Keep a check on your competitors:
Keyword tracking allows you to become aware of which keywords your competitors are using and missing out on, in this process, allowing you to make a suitable decision and opt for those keywords you can actually rank for. Furthermore, keeping a track of and then analyzing keywords discloses how your competitors perform against your target keywords.
Keyword tracking shows how perfectly your target keywords rank in the SERP. This information allows you to identify which keywords are appropriate for increasing your business or client’s visibility.
Analyze rank drops:
Keyword tracking tools can be used for monitoring rank drops and understanding the cause of that decline. Rank drops usually occur because of your competitors outranking you, technical mistakes, and penalties. Point out keyword opportunities: By keeping a track of your most important keywords continuously, you would be able to view a list of keyword opportunities based on search volume, competition, search intent, ranking pages, and understand which ones to prioritize.
Now for many of you, the question arises: How to Choose The Most Appropriate Keywords While Optimizing for SEO? So for this, you need to:-
Have a firm goal:
Before choosing your desired keywords, it is vital to understand why these keywords are significant for your business. Is your business planning to produce more sales or leads? Or increase brand awareness or customer engagement? Depending on the necessity, it is vital to plan how to successfully generate qualified leads through the use of specified keywords or topics.
- Analyze the keyword types: You can use many diversified keywords to rank your business in search engines. Most commonly used include short-tail keywords, which have high search volume, high competitive rate, and broader search intent, and long-tail keywords, which have low search volume, low competitive rate, specified search intent, and high conversion rate.
You also need to understand the ‘fresh’ and ‘evergreen’ keywords. Fresh keywords are those with suddenly explosive search volume, but they are significant only for a specified amount of time.
For instance, when a new movie comes out, such as the Brahmastra or the Corona epidemic in 2020, keywords related to these events appear and receive immense search volume. These keywords have an average competitive rate, specified search intent, and high conversion rate.
Unlike the fresh short tail keywords, evergreen keywords are always significant. Examples would be “tips for losing weight.” Keywords can be divided into many other different types and categories, such as primary, secondary, and contextual keywords, intent targeting keywords, geo-targeting keywords, customer defining keywords, and many more.
- Introspect the search intent: Search intent is a significant part of keyword research to guess why people search for certain keywords. By conducting searches for those keywords yourself on Google, you would be able to learn the general intention behind a specified keyword and its significance to your products, services, or content offerings.
- Review your competitors: Carry out competitor analysis to find out what target keywords your competitors currently rank well for and the websites that rank on the first page of Google for your target keyword. Use this information for deciding on what content to emphasize while developing based on the topics and phrases your competitors presently rank for but have an ample number of opportunities for you to outrank them on.
- Use keyword research tools: There are millions of amazing SEO tools available in the market to come up with more keyword ideas because without the appropriate tool, tracking where your site ranks in organic search results for target keywords would be a time-consuming process. While monitoring rankings—and at that frequency—manually checking Google’s search results for your target keywords is time-consuming. Using a keyword tracking tool is a simpler and more economical option.
And so now the question arises on which keyword tracking tool you should use.
Following are some of the best keyword tracking tools, listed in order according to the number of recommendations received in alphabetical order.
Price: Starts at $99 per month
Ahrefs keyword tracking tool is the most advisable because it receives 31 total recommendations.
Experts say that Ahrefs provides a complete view of keyword movements and presents to you fresh keywords you are ranking for. Ahrefs is preferred by many because it allows you to track your keyword rankings and take advantage of other helpful SEO tools.
Price: Starts from $99.95 per month
SEMrush was the second most-recommended keyword tracking tool because it received 30 recommendations. SEMrush can be used daily to track your keywords and your clients’ keywords. Through SEMRush, you can input the keywords into a tracking program that helps track the rankings, visibility, and average traffic from the keywords.
SEMrush is very much easy to use and economical, with multiple features allowing for a comprehensive keyword tracking along with the required optimization. A free trial is provided where you can check up to 10 URLs per day, and the price of the paid version is also quite economical, with the help of which you can check your competitor’s rankings.
Price: From $49 per month.
Experts say that AccuRanker helps in checking keyword rankings by location and browser.
Helps in segmenting and filtering your information to target precise datasets.
It also helps insert unrestricted domains and grant access to your team members and clients.
And it helps in reviewing transformation in your previous keyword rankings.
Price: Starts from $99 per month
This Keyword Tracking Tool is simple and provides an in-depth analysis of what’s working and what’s not, along with suggestions for improvement.
Helps in tracking keyword rankings across various search engines and geographies, provides accurate keyword volumes and ranking difficulties for keyword research, traces out long-tail keyword markets, finds featured snippet opportunities, and carries out site audits.
Price: Starting at $34 per month and free for 5 days.
This keyword tracking tool is very much easy to use and easily tracks fresh keyword ideas, and affordable when compared with the other options.
This Keyword Tracking Tool can also access your keyword tracking dashboard directly from the SERP, which helps in tracking multiple keywords at once.
This keyword tracking tool can transform your Google Chrome extension into a powerful SEO analysis tool.
Price: From $72 per month.
Through this keyword research tool, you can track hundreds of thousands of keywords—across diversified markets, globally, every day. Helps in justifying more about your target audience along with their interests.
Aids in highlighting patterns in the information by sorting based on several qualifiers such as SERP features, rank position, or URL.
Helps in checking the ranking of each keyword and lays more emphasis on higher-ranking keywords in higher-volume SERPs.
7. Advanced Web Ranking (AWR)
Price: From $49 per month.
Quite economical and authentic and loaded with useful metrics called the visibility score.
This metric accumulates all search positions of all search engines in one simple number and helps pull client reports in an automated manner.
8. Pro Rank Tracker
Price: Starts from $25 per month
Helps in tracking keyword rankings by city, region, device, etc.
Regarded to be the most accurate one while spot-checking against rankings that one would be able to reproduce manually.
9. SE Ranking
Price: From $18.6per month
This keyword tracking tool performs guest links for clients, provides reports and audits, and has rich directories. Data is proven to be 100 percent accurate.
So from the above, you have got to know about the various Google Keyword Tracking Tools, and therefore, now you can decide on which tool would be suitable for you.