Beginner’s Guide to Search Engine Optimization In 2022

Beginner’s Guide to Search Engine Optimization In 2022. How to do SEO?

SEO helps your website to rank on the search engine’s result page. There are three ways to do SEO for your website: On-page SEO, OFF-page SEO, and technical SEO.

On-page SEO- On-page SEO or On-site SEO is the process of optimizing a web page’s content for search engines. Additionally, it covers activities like optimizing HTML tags (Title, meta, and header) and images.

Off-page SEO- Also known as Off-Site SEO, it is a technique that refers to all the activities done by you outside your website to raise the ranking of a web page within a search engine. Furthermore, it is the process of building backlinks with other relevant sites.

Technical SEO- Technical SEO is the process to improve search visibility. It refers to optimizing your website for crawling and indexing. 

How to Learn SEO?

So you want to learn SEO? If so, then stick around this blog and read it till the end.

Learning SEO is a crucial and important thing, especially if you want to rank your website on top of search engines like Google and Yahoo. There are loads of options available on the internet world for learning SEO, such as reading blogs, watching videos,  SEO Groups, and finding a mentor or SEO expert.

Blogs: If you have a knack for reading, then a blog is the best way to learn anything. In fact, this is the best way in which you can learn SEO as well as earn money. 

Videos:  Visual learning is the fastest way to learn anything. YouTube is the best source to learn for a beginner, and it’s free. There are a plethora of SEO videos available on YouTube. 

Join Groups: This is one of the best ways to learn something new about SEO. There are many SEO experts running a Facebook group. In them, you can ask any question related to SEO or you can make a post about your query, and also send a friend request or follow the expert to learn more about SEO.

Joining an SEO group helps you to become an SEO Expert. 

Find a Mentor: Finding a mentor might take a little time, but it will be one of the most important steps to learn SEO. Keep in mind that there is somebody out there who is smarter than you. So, find that person and learn from them. 

How do you find that person? Search on LinkedIn, go to SEO events, Facebook SEO groups, etc. Be proactive about it.

How to do a SEO eCommerce website?

Having an e-commerce website is the opportunity to reach a retailer customer and a great way to improve brand awareness and product reach. A well-optimized e-commerce website helps you to understand your audience. For example, its location, age demographic and gender, etc.

Moreover, you can do eCommerce SEO by writing Cathay product descriptions, optimizing your tags, improving the speed of the site, and creating a safe and secure payment process. 

What is e-Commerce SEO?

e-Commerce SEO is the process of ranking an eCom website on a search engine’s results page (SERP). High-quality content, a well-designed website, and an optimized site will improve the rank of the eCom website rapidly.

There are some best practices, which help your site to get rank on the search engine’s result page, such as:

• Dynamic Optimization
• Content Optimization
• Internal Linking
• Technical SEO
• Backlinks
• Schema

Is SEO easy to learn?

As per our experience, anyone can learn SEO and rank their website on search engines like Google, Yahoo, and Bing. You just need to keep two things in mind: Consistency and dedication.

Most SEO beginners start by doing it passionately, but they stop doing SEO within a month. Remember, SEO cannot be done or learned in a month. 

If you seriously want to learn SEO, you must dedicate at least four-five hours daily. Read blogs, watch videos, follow experts, and start your own blog. These are the best ways in which you can learn SEO quickly. 

Now that you understand what search engine optimization is and what its benefits and advantages are, let us take you through the actual process of optimization of a site. 

For the purpose of this blog, we will walk you through the 10 best on-page SEO techniques to take your site to the next level. 

10 Best On-page SEO Techniques in 2022

1. Speed

We live in an age of digitization where people want everything at a quick speed. And the same goes with websites. Recent studies and research indicate that even a second’s delay in loading a webpage can lead to a massive downfall of your sales and conversion. 

That is why it is important for you to optimize the speed of your site. 

You can check your website’s performance in speed by using tools like GetMetrix, Pingdom, or Google PageSpeed Insights tool. If your site is slow, you can do a variety of things to speed it up, including employing speedy hosting, a robust CDN and image compression software, minifying JavaScript, HTML and CSS resources, etc.  

Page speed has now become a ranking factor on Google. So, if you do not make sure to have a good loading speed, you will not get better rankings. And if you are not ranking on Google, you will lose loads of opportunities.

2. Crawling and Indexing

Your website and its content will be of no use to you and your users if it isn’t crawled and indexed by search engines. In order to show the website on Google, you need to crawl it and index it. 

Moreover, to ensure that there are no crawl errors in your site, you must go through your robots.txt file and check whether your web-page is de-indexed from crawling or not. 

Robots.txt is a file that allows search engine bots to better crawl and index your site. 

You can also use the help of Google’s search console and avoid such problems. Problems related to crawling and indexing are clearly highlighted in the GSC. Additionally, using schema language will help webpage crawlers understand your content better and might even earn you a rich search result. 

Furthermore, if you are getting tons of backlinks to a 404 page, make sure that you do a 301 redirect to a related, relevant page. This will help you to hold visitor’s attention and not lose any goodwill. 

You also need to make sure that your website is easy to navigate for users as well as bots. 

3. Responsiveness

Most people use mobile devices to search and browse on the web. Therefore, you need to make sure that your site is optimized for all devices.  Even Google made it clear in 2018 that mobile is now a ranking factor.  In fact, they introduced a mobile-first indexing stance. 

You must check that both versions of your site have exactly the same content. Apart from this, you should also avoid using intrusive pop-ups, links clustered close together or small font on the mobile version of your site. 

Use the Google Mobile-Friendly Test tool to find out whether your site is optimized for mobile or not. 

4. Tags

The title tag of your website is very important to its success as it is the first thing users see in Google’s search results. By using tags wisely, you can skyrocket the conversion of your site. 

While creating title tags,  include your primary search keyword vert close to the title tag as you possibly can without making it look unnatural. The meta description carries equal weight, and you must include a primary as well as a secondary keyword in it.

Remember to keep both your title tags and meta descriptions easy to read, clear, and short. The actual limit of the title tag is 60 while the meta tag is 160 characters. Also, if they are longer than the prescribed limits, both will be cut off from Google’s end. 

5. Multimedia Content

There are many types of web searchers, seekers, or readers on the internet. Some people love complete information and prefer in-depth, long-tail content that deeply covers each topic.

On the other hand, there are some people who love multimedia content like photos, images, and infographics plus videos. 

Whatever your business/brand niche is, you must include tons of multimedia in your content.  To start with, you can use videos and images in your blog post to hook your readers. 

This will help you satisfy the needs of a wide variety of site visitors and keep them engaged. 

However, you must make sure that such content is optimized so that it does not hamper your SEO. Make sure that you are using web fonts instead of embedding text within images. Also, include important keywords in video descriptions/transcripts and image alt text, etc.

6. Keywords

Keyword research is the foundation of SEO. If you want to rank on top of Google, you need to level up your keyword research game. You can use various SEO tools for keyword research. If budget is your obstacle, use Google’s Keyword Planner to conduct thorough research on the keywords your audience is looking for. 

We would recommend you to focus on ranking for long-tail keywords as they are easy to rank, less competitive, and have a decent search volume. Later on, you can target short-tail keywords after creating an authoritative website. 

Also, use LSI (Latent Semantic Indexing) keywords, i.e., search terms related to your primary keyword. This will help you rank for secondary keywords as well.  

You just need to type in your primary keywords in the Google search bar and scroll down to the end of the SERP. This way, you will get tons of LSI keywords there.  You can also use Google’s auto-suggest feature to get tons of LSI and related keywords. 

Besides these, you can take a look at the PPC ads that adorn the top portion of the SERP for better keyword ideas. 

Make sure to look through the top-ranking websites on SERP already available for a particular keyword. Try to target the keywords for which they are ranking for.

7. Content

Google hates websites with thin or content that serves no purpose and is irrelevant to users. 

In this case, we recommend keeping your articles or posts between 1500 and 2000 words long at the very least. Also, make them unique by doing your own research. 

While the saying ‘length is strength’ holds true in this case, don’t compromise on the quality and uniqueness of your content. Also, pay close attention to reader engagement and keep your content as readable as possible. 

Generally, your content should be readable for 10th-grade students as well. 

It is important to note here that long content helps you include more primary and secondary keywords naturally. This will take the rankings of your webpage a leg up in organic search listings. A recent study from Backlinko reveals that long content ranks better on Google SERP and gets more shares as compared to short content. 

8. Uniqueness of Content

Why is it so necessary to publish high-quality content? By doing so, we are satisfying the demand for relevant information for those who are looking for it, while also establishing ourselves as an authority on a specific subject. 

In order to hold your rankings on Google, you must revisit old posts and include any new information, stats, or data that you find relevant. 

Remember that different types of content require different types of freshness and updates. Therefore, we would recommend you focus on this element of on-page SEO. 

We agree that posting every day would be super commendable. That’s why, you should aim to post at least twice a week if you are busy. Also, maintain proper consistency to win the trust of Google. While Google gives preferential treatment to websites that publish regular content, it is absolutely crucial that there is no duplicate content on your site.   

9. Internal Links

One of the vital components of on-page SEO is internal linking.

It is the vital determiner of how available or structured your web pages are. 

Professional internal linking allows web search engine bots to think about your other web pages and makes it easy for clients to get to those pages for more information.

Thus, clients can invest more energy in consuming your website content, which expands the chance of their conversion. 

10. Schemas

Schema Markup plays a vital role in helping search engines understand what the website or its content is all about. 

For example, a search engine result page (SERP) with images, reviews, or star ratings is much more attractive as compared to other results on the search engine result page. 

Such results increase the click-through rates of the website. However, you should not use schemas on each and every page. Only use it for the Web pages that are ranking on Google and which you want to use to generate more traffic. 

You can also use schemas for product reviews, online services, event posts, recipes, etc.

Conclusion: There are Numerous ways to Learn SEO

As illustrated by the 10 different types of On-page SEO, there are many different ways of learning about SEO. From speed and responsiveness to keywords and content, it is important to learn about the specific keywords that boost a website’s rankings as well as determining how long the content is. Quick blog posts that are easy to read will lead to higher rankings. We hope this blog has provided you with everything you need to know about SEO. Furthermore, if you want to learn more about SEO and where to start, consider following our newsletter to stay up to date on the latest information about SEO and how to make quick blog posts that are easy to read.