A Guide To On-Page SEO In 2022. What is On-page SEO? On-page SEO which is also known as on-site SEO is the technique to optimize your web page content for search engines like google, yahoo, and bing. On-page practices include optimizing metadata (meta title, meta description, keywords quantity), content, internal links, URL, and Image. If you work on these aspects of a site page together, you just need to wait and watch how your website is increasing there rank on search engines.
On-page SEO is different from Off-page SEO.
Off-page is all about the things you can do outside your website.
Things like backlinks, social book bookmarking, brand mentions, and shares, etc. are part of off-page SEO.
I have discussed these aspects below in the blog.
The ultimate goal of the on-page page is to make it easy as possible for search engines and users.
Why is on-page SEO important?
On-page SEO is important because it helps search engines to understand website content and their HTML tag better which leads to ranking on search engines.
It is important because it improves the user experience of your site.
When you work on on-page factors like site speed, mobile optimization and quality content, then your site visitors will get the best ever experience on your site.
Whether you have a large or small business, it is Vital to do On-page SEO for your website.
There are many benefits to do On-page SEO such as
- Ranking Higher In the SERP- Creating quality content with uniqueness and well optimizing by on-page SEO strategy leads to a higher ranking on the Search Engine Result Page.
- Increase Brand Awareness – Higher ranking your website on search engines generate brand awareness. The higher your content ranks on search engines, the more brand equity it builds. Building brand equity on search engines brings more leads and sales.
- Boosting organic traffic – On-page SEO is the technique to optimize your website content which brings a lot of organic traffic. It’s not easy to rank your website on a search engine in 2 to 3 days, For ranking, you need to implement on-page techniques such as Optimizing Images, URL, Meta Title, Meta description, and your website HTML source code.
- Easily Managed- Compare to other SEO techniques On-page SEO is easier to manage.
- Improve CTR – Optimization of meta title and description is part of the on-site SEO. It can improve organic results on search engine result pages which will automatically improve the CTR of your site.
What is the difference between on-page and off-page SEO?
It is a technique used to optimize web page content that affects your search engine ranking. To increasing ranking on search engines, you can use a various on-page technique
- Publish high-quality content.
- Optimize page
- Optimize meta descriptions and meta title
- Images Optimization
- URL Optimization
- Internal links
- Speed optimization and more
I have discussed all these factors below in the blog.
Off-page SEO is all about link-building and improving the site’s ranking.
For getting rank on search engines you need to follow various off-page techniques such as:
- Social bookmarking
- Forum Submission.
- Article Submission
- Blog Directory Submission.
- Guest posting
- Influencer Outreach.
Top On-page SEO rankings factor for 2022
We live in a digital world where everyone needs fast and proven results and the same applies to websites. Recent surveys indicate that even a one-second delay in loading a webpage can lead to a fall in conversions by 7%.
If you don’t believe me, then read the case study of how Amazon lost nearly a billion with a 1-second delay in website speed.
You can check your website’s performance by using various speed testing tools like Google page speed insights and GTmetrix.
If you are a WordPress user, then WP rocket is the plugin that you can use to enhance the speed of your site to the next level.
Your webpage or site is of no use to users if it cannot be discovered, crawled, and indexed by search engines. So, you need to make sure that there are no crawl errors. And to do so, you must go through your robots.txt file to check whether any important part or section of your site is de-indexed or not.
You can take help from the Google search console and check your robots.txt file. If you are a WordPress user, then check for Yoas SEO or Rank Math Plugin. Additionally, using structured data mark-up will help webpage crawlers understand your content better and might even earn you a rich search result.
If you are getting too many backlinks to a 404 page, make sure that you do a 301 redirect to a live page in order to hold visitors’ attention and not lose any goodwill.
This is yet another ranking factor on Google.
In 2020, Most people majority browse the internet through a mobile device whether it be a smartphone or tablet. Hence, it is very important to have a website that works well on mobile, laptop, and tablet as well, especially after Google’s mobile-first indexing algorithm in 2018
While creating a mobile responsive website, you must ensure that both versions of your site have exactly the same content. Apart from this, it is also crucial to pay attention to other minute details like not having intrusive pop-ups, links that are too much close to each other, or small font that is difficult to read and understand on the web.
To check the responsiveness of your site, you can simply use the Google Mobile-Friendly Test tool, or any other site responsiveness tool, to find out how mobile-responsive your site design is.
The various tag of your website is critical to its success and it is the first thing users see in Google’s search results. Therefore, make sure that you include your primary search keyword in the tags of your site in a natural way.
You should be including your keywords in title, meta, heading, URL, image, and other relevant tags as possible. Also, don’t forget to include your keywords in the content.
Apart from this, the meta description carries equal weightage you must make it descriptive, eye-catchy, and appealing to the users.
Also make sure to keep both your title tags and meta descriptions easy to read, clear and appealing. While title tags must be 60 characters long, and your meta tag should be around 160 to 165 characters long– if they are any longer, they not be shown by Google in SERP
There are many different types of web searchers readers on the internet. Some of them like me prefer in-depth, long-tail content that presents complete information about the topic. While some love to consume images, infographics, and video content
Whatever your business/brand niche, it is important to include various forms of information or media in your content, including high-resolution videos and images.
This will help you cater to a wide variety of site visitors and keep them engaged, improve the user experience of your site and people will keep visiting your site again and again.
Whatever type of multimedia content you are including in your blog post, you must make sure that it is optimized to suit your Google SERP rankings and web traffic needs, including using in-site fonts instead of embedding text with images.
Keyword research is a key step in achieving good rankings of search engines like Google. Hence, you need to keep your keyword research game on the top. You can use SEO tools or free Google Keyword Planner to conduct thorough research on the search queries that are being most searched by your targeted audience.
Make that you select a good number of long-tail keywords as they are highly specific and less competitive. You can also use some LSI (Latent Semantic Indexing) keywords, i.e. search terms closely related to your primary keyword(s), that will also help you in ranking for related search keywords or terms.
Another way to find keywords is by typing in your primary keywords in the Google search taking some bunch of keywords from the autosuggestion feature of Google. You can also screen down and look for some valuable LSI keywords options. Besides these, you can take a look at the paid ads of your competitors and also take few keywords from there.
On-page SEO helps you build a good and reputed website for readers and makes sure that all your site visitors make repeat visits.
This way, not only will word of your website will spread, but you will also be able to climb to the top of Google’s SERPs for important search keywords and hold your spot for a long time.