A Guide To Magento SEO In 2022. No matter how good your business website looks, If your consumers don’t know about it, it doesn’t matter.
Being on the first page of a search result is as important for an eCommerce site as the physical store location for a traditional shop. The more people will see you, the more will choose to look at what you have to offer, and eventually, the more will turn into buyers!
You don’t have to be an SEO specialist, of course, but as a store owner, it’s good to know the basics of search engine optimization.
What makes a website rank well?
First thing first, we need to understand what exploits your website rankings. Multiple elements influence how Google assesses your site, but it’s possible to split all of them into three categories.
Authority: The proof that website visitors find that content useful: links from other sites, CTR(Click-through rate), and socials.
Relevance– How much the content on web pages matches what the user was searching for on the internet.
Technology: How fast your site loads in devices, how clean the code is, and how coherent is its design, structure, and content for search engines like Google, Yahoo, Bing, and others.
There are two types of search engine optimization: On-page and Off-page
On-page: On-page SEO is known as on-site SEO, focusing on working with the site: like optimizing content, title tags, Keyword researching, image, and mobile optimization.
Off-page: Off-page or Off-site SEO focuses on activities done on other websites, think links, social media activities.
In this article, we will more focus on the on-page activity and the technology factor, as everything else is not uncommon to Magento.
Magento 2 SEO
Do you a Magento user? If yes, then you are already one step ahead: compared to other eCommerce platforms, it has one of the highest search engine optimization scores.
What makes it so special? There are various settings that allow in-depth customization relying on your specific needs. And for things that Magento 2 can not do by default, there are many cost-free and paid Magento SEO extensions available on Adobe Marketplace.
The only problem is, Magento SEO settings aren’t fully Optimized for the SEO version right out of the box. So, if you are running your website on default settings, your search engine optimization effect may not be high as they need to be.
In this Magento SEO guide, we will share the process of setting up your Magento store for the highest SEO potential.
1. Use Meta Tags on all Pages
Meta tags are pieces of code that help search engines to understand the page and its content. They are crucial because they can impact the way your website looks at search engine result pages. For example, You can enter the description of a page Google user through the meta description.
The key things to know about are meta description, meta keyword, and meta titles.
Meta Description: A meta description is an HTML component that provides a brief overview of a web page. A page’s meta description tag is displayed on search engine result pages.
They provide a comprehensive summary of the content on the web page. Here are the best methods for writing meta descriptions:
- Write unique descriptions
- Keep it under 160 characters
- Include your target keyword
Meta Title: The first thing a user views on a SERP is the meta title. As the name implies, a meta title is the primary title of your page. Here are the best techniques you can follow for writing a meta title:
- Write unique meta titles
- Keep the meta title concise and descriptive; limit the length to 50-60 characters
Meta Keywords: Meta keywords types of meta tags ingrained in the HTML code of a Web page. It describes a site’s content concisely and is a vital indicator of a website’s content to search engines. The keywords in meta tags SEO are believed appropriate only in a few cases today.
Ideally, every product page and category page should have its meta tags filled in. Thankfully, Magento lets you do so.
2. Tool Up with Link Building
The right link-building technique will significantly enhance the SEO optimization of your Magento store.
Also, don’t ignore cross-linking within your site.
Link building functions by believable the owner of other websites to implant relevant links from your websites into theirs.
In this case, strategizing is essential to assure that the other website readily includes your link wherever possible.
3. Work On SEO-friendly URL structure
The design and structure of your website should be easy to understand for search engines and URLs can assist with that.
Typically, you want your URLs to be:
- As short as possible
Also, Magento SEO settings give you the option to select the names of the product and categories links, you should use it to your advantage.
4. Image Optimization
Image optimization is the process of assuring that the images that are integrated on a website does not slow down the web page speed, should have proper tags, file size, and type.
This assists in providing the right context of a visual to the search engine.
All your images should have Alt Text and proper descriptions. It helps search engines to comprehend them easily (hence enhancing your ranking on search engine result) and users that use screen readers to visualize the image.
5. Concentrate On Researching For Keywo0rds
Your keyword choice creates success or failure of your SEO campaign. But this is not understood by the eCommerce entrepreneurs. They don’t give much importance to keyword research. This does not mean that you need to fill your website completely with keywords. But it is necessary that you use the right keywords. Now the question arises on how you find the right keywords? For this, you need to carry out Keyword Research.
To begin, understand your niche. The narrower niche seems better than the broader niche. After you have understood your niche, now it’s time to find the right keywords related to it. When you search on the internet, you will find that there are various means to understand the right keywords.
Let’s search for some of the best keyword tools for Shopify.
Google Keyword Planner and Ahref produce an extended list of similar keywords. For instance, if you visualize one of the suggested keywords such as ‘toy dog’, you won’t be that much satisfied. So it is necessary that you pay appropriate attention to the monthly competition and monthly searches as well. On the other hand, Google and Amazon auto-suggest features are the most desired ones but they are restricted in their scope. For instance, they won’t provide you with a deep insight into the search volume and keyword difficulties of these search questions.
6. For Accelerating Speed, Optimize Your Website
Doesn’t it seem frustrating when you attempt to open a web page that takes too much time loading? You feel like you are wasting a huge amount of time in opening that web page. Isn’t it?
Now if your website takes too much time to load, the visitors will also face this same problem. Also, this will cause an increased bounce rate and in this whole process, your Google search ranking will also get affected. So it is very necessary to optimize your website for speed.
Following are some of the things that need to be kept in mind so that your website loads quickly:
- Before uploading your product pictures, compress those
- Jpeg images are desirable since they are lighter
- Light-weight theme is desirable
- Lower the number of applications installed on your website
7. Be Aware Of Using The Most Suitable SEO Application
For those who have managed a WordPress website before, I am aware that all of you have heard about Yoast SEO, a widely used SEO plugin for WordPress. But Yoast doesn’t operate on Shopify.
But fortunately, there are many other Shopify SEO applications that make your Shopify SEO strategy. These applications can be found on Shopify App Store and most of them offer limited free plans.