A Complete Guide To Blog SEO. SEO is one of the best and most popular traffic generation techniques because it provides a free and suitable stream of users to your website. And we all know organic search results have the best conversion rate as compared to online marketing channels. There are different types of websites that need a different kind of search engine optimization treatment. You cannot apply the same stick and carrot method on every site. For instance, SEO techniques for an eCommerce site would be much different from SEO for a blog.
In this blog post, we will share the blog SEO in detail. For ease of reading and learning, we have split this guide into sub-parts:
- How is blog SEO different from website SEO?
- How to perform SEO on a blog.
- Decide niche & strategy
- Keyword Research
- Content optimization for keyword
- Essential WP plugins for WordPress blogs Optimization
- Link building
- Link Earning
1. How is Blog SEO different from Website SEO?
The blogging website is very different from other sites, like business websites or eCommerce sites. Therefore, the search engine optimization strategies should be different too to grow more traffic and users. The most significant difference is the website content, in other websites, we add content at once and keep on doing link building and social marketing specifically to get traffic and ranking on search engines, but when it comes to the blog, every day or every week new content gets posted on it that drives the SEO process different for it.
A business website or other regular website with 12-15 pages typically needs a one-time On-page SEO and then social media marketing and link-building strategies. But for a blog, content pages keep on adding as we publish articles regularly. And, as the content is rising on the blog, it requires regular on-page SEO, and ongoing link building as well.
In short, as a blog is entirely different from a site, the SEO needs are different as well.
2. How to perform SEO of a blog?
The primary objective and ideas are the same for SEO for any type of website, but doing it is pretty different when we do SEO for a blog.
Decide niche & strategy
Start thinking about SEO factors from the day you start thinking about starting a blog because if you start a blog website on a random niche without understanding how profitable that niche is, you might be wasting your time and energy because I have seen many people start blogs on unexpected topics. And, after a few months, they give up when they don’t get traffic and money.
Hence, always research a lot before selecting a niche for your blog. To choose a profitable niche, you must research for the primary keywords or terms of particular niches and then try to know how many people are searching for those kinds of keywords online and what is the competition level. You can use tools like Google Keyword Planner and Google trends to get many ideas of it.
Suppose you find niche keywords that get millions of searchers, but the competition for that keyword is too high. I would like to suggest you not pick up that niche because where there is too much competition, it takes a long time to get a minor triumph, and that too when you work very hard and execute some creative ideas.
Thus, I would suggest selecting the niche with medium competition and many searches. So that you can make a profitable blog in less time and cash out your hard work.
Once you select the niche, you should set up your blog and create a proper technique to work. I am going to share a few things with you that you should think about:
Target Audience: If you are just writing a blog post and sharing it all over social websites and everywhere to get more people to visit your website, you are applying the wrong methods.
You must target an audience base that is genuinely curious about what you sell in your article.
Create Killer Posts: Posts are the base of a blog, and you must complete the base pretty well to get the victory. Before writing any content, think about why you are writing that? Research is always your priority.
Solve your audience’s question.
Solve the issue your audience is facing.
To educate your users about the particular stuff.
Therefore, your blog posts must be significant enough to meet the above conditions. Always write precise blog posts so that you can give all the detailed information on a single page. Many readers will be distracted if you keep sharing short posts interlinked to different posts as their following parts.
Update the blog consistently: I have also found that the articles that are constantly uploaded with new content on the website get more loyal readers. Hence, the more often you update your blog, the more traffic you get.
3. Select SEO Compatible Themes
To get optimum Search Engine Optimization results, you need to select the correct theme for the website.
A theme should not have unnecessary bloat plugins and visual elements.
Overloading WordPress Themes generally take a longer time to load. This adversely affects WordPress SEO. Users can take help from various page speed tests to better understand the performance of selected themes and make informed decisions.
4. Select Correct Domain
At the time of choosing domain names, it is recommended not to choose a non-www domain address. Users can change this by going to General Sections in the settings in their WordPress accounts. Business owners should select a domain name according to their services, products, and the type of content they wish to produce.
5. Add Focus Keyword
Some consider it an outdated concept. But it is still recommended to publish content online while considering the focus keywords. Apart from Google, other search engines like Bing and Yahoo rely on focus keywords at the time of generating search results. To achieve the best SEO results, website owners need to publish content with enough density of keywords.
6. Increase Website Speed
Search engines consider website loading speed the most important part of SEO. Hence, website owners need to optimize their websites for maximum performance. There are multiple plugins available to increase the website loading speed.
7. Create Sitemaps
The most relevant pages of a website are listed in a sitemap. It ensures search engines find and scan them. Sitemaps help to analyze website structures and help to browse websites effortlessly. When supported by the WordPress SEO plugin, WordPress users can easily add sitemaps against their websites by going to the WordPress SEO section of their plugins in the WordPress Dashboard.
8. Use Appropriate URL Slug
Google ranks those websites higher that have shorter and cleaner URLs. A study revealed that it is 250% more likely that organic users will visit websites with shorter URLs. WordPress SEO Features automatically creates unique URLs for web pages, but you can edit the slug based on your requirements. It is advisable to use the focus keywords in the URL.
9. Smaller Image Size
The size of an image is important when it comes to the time it takes to load a web page. Larger the picture size, the more time it takes to load a page. So, users must post smaller-sized photographs to achieve better WordPress SEO results.
10. Check Bad Links
Regular checking of both internal and external links on websites is important to achieve a better SEO. As many links become unavailable over time, this harms the SEO of online content published on websites. Users can deploy different third-party plugins, such as Broken Link Checker, to automate the process of bad link searching.
11. Use AMP Plugin
To reduce website loading times on mobile devices, use Google’s Accelerated Mobile Page, which is an open-source initiative. Users can use Accelerated Mobile Pages to design web pages that are optimized for smartphones and operate seamlessly. Google offers more preference to the websites that have AMP. Hence, website owners need to add the AMP plugin for better Search Engine Optimization.
Effective SEO is important for any website to succeed.
Better WordPress SEO brings more organic traffic to a website which eventually leads to more customers.
The aforementioned tips and tricks will help website owners to improve their WordPress SEO.